6 Proven Link Building Strategies

Getting other websites to link back to your business is crucial for ranking well in search engines. There are many ways to do this, including guest blogging and creating valuable content.

Effective link building strategies have a lot of benefits beyond just SEO. Several site metrics get a boost when a link building strategy is effective, like domain authority and trust.

But here we have listed 6 proven link building strategies. Let’s explore them. 

Resource Link Building

Having quality backlinks from relevant websites is one of the most important factors when it comes to ranking higher in search results. However, it can be difficult to build these links on your own.

That’s why it’s important to know about different link building strategies that can help you get the links you need to rank higher in search results. These strategies can include everything from guest blogging to social media outreach.

One such strategy is resource page link building. This is the process of reaching out to website owners and bloggers to ask them to include a link to your website on their resource page. This is a great way to generate high-quality and niche-relevant backlinks. The best part is that resource pages are usually filled with awesome content, so they’re more than likely to add your link if it meets their criteria.

Competitor Backlink Analysis

Backlink analysis can be a powerful tool to use in your link building strategy. It helps you identify new opportunities to gain high-quality, relevant links. However, you need to be selective when choosing your link opportunities, as not all of them will be a fit for your website.

In this case, it’s best to start by analyzing your competitors’ backlink profiles to find out how they got their links. Then, you can try to replicate their strategies and win some of those links for yourself.

To do that, you need a backlink analysis tool such as Ahrefs or SEMRush. These tools provide a detailed look at your competitors’ backlinks, and they offer a free trial you can capitalize on to see what they can do for your own site. For example, Ahrefs provides a 7-day free trial of Site Explorer that gives you full access.

Skyscraper Technique

The Skyscraper Technique is similar to a backlink gap analysis, but it takes it one step further. This technique involves finding high-ranking content and improving upon it, which can increase the chances that your piece of content outperforms its competitors in SERPs.

To use this strategy, you must identify a keyword that has already been ranked highly by search engines. Then, find the best competitive piece of content around that keyword. Ideally, it has good engagement metrics and quality backlinks.

Once you have identified the best competing piece of content, find ways to improve upon it. This can be done by adding more information, making it more visual, or introducing new multimedia elements like video and audio. Once you have improved the existing content, reach out to webmasters and bloggers who have linked to it and ask them to replace their old backlink with your new one.

Content Syndication

Content syndication is the process of publishing your content on other websites or blogs in order to generate backlinks. This is a common technique for increasing traffic and growing brand awareness, but it can also be used to improve SEO.

When content is syndicated, it usually has a canonical link that points to the original article. This helps prevent Google from penalizing the original content creator by ranking a syndicated post over it. However, the canonical tag is not always added, so it’s important to ask syndication partners if they’ll use one.

Effective syndication can lead to an increase in organic traffic and higher search engine rankings. It can also help nurture prospective leads and convert them into customers. It’s a top-of-funnel marketing strategy that’s great for building trust and creating brand awareness and engagement. It can also be used to drive new sales and grow revenue over time.

Harvesting Unlinked Brand Mentions

Sometimes websites mention your brand without linking to you. When that happens, you have a great opportunity to convert those unlinked mentions into backlinks. Find mentions of your brand on the web and reach out to the website owner. Politely ask them to include a link and explain how your content will benefit their readers.

Ideally, you should prioritize unlinked brand mentions on high-quality pages. This way, you can increase the chances of them being receptive to your request.

However, it’s important to remember that the content you’re trying to get links for must be awesome and valuable. Otherwise, it’s not worth the effort. That’s why it’s best to focus on creating unique, original, and helpful content. This is one of the most effective ways to generate new backlinks and improve SEO.

Relationship-Based Link Building

One of the best ways to build links is to create content that’s so useful or helpful that people will naturally want to link to it. But that can take a lot of work!

When other websites link to your blog posts and sales pages, search engines like Google see them as a vote of confidence and trustworthiness. That’s why the quality and number of high-quality links play such a large role in how well your website ranks on search engine results pages.

If you’re looking for a simple but effective way to generate new backlinks, try using Ahrefs’ Site Explorer tool to reverse engineer competitor sites and find their DA. Then, reach out to those sites and ask them for a link. This method works best for content that’s been around for a while and is especially effective when you’re targeting DA 20+ domains.

Final Thoughts

In conclusion, mastering the art of link building is essential for any business or website aiming to improve its search engine rankings and overall online presence. In this article, we've explored six proven link building strategies that can help you acquire high-quality backlinks and enhance your SEO efforts.