Adwords – Smart Spending on Internet Advertising

In the world of pay per click advertising , Adwords is king. The brainchild of Google, Adwords is the main source of income for the search engine giant. Literally millions of webmasters have signed up their accounts for the service, in the hopes of driving and drawing traffic to their sites, based upon selectively choosing keywords and key word phrases that directly relate to their site. Once they have chosen their keyword and set their budget they can expect their site to show up in the search results for those keywords until their budget has been fully expended.

When Adwords was first introduced in 2000 it changed the way that businesses used the internet. Prior to that internet advertising was much less organized. Rather than focusing on advertising their sites on search engines and other websites, internet advertisers were floundering a bit with how to get the word out about their sites. With an Adwords campaign in place, an advertiser is guaranteed exposure to a relevant audience. Since the ads are meant to appear on only searches for the keywords that the advertiser selects, they are virtually guaranteed to never have their ad overlooked because it is just not relevant to the search. Ads that appear on the search page only cost the advertiser money when someone actually clicks on it, so the sense is that you really are getting your advertising money’s worth!

In addition to having ads displayed on Google search results pages, Adwords advertisers can also have their text or banner ads displayed on non-search engine sites that are part of Google’s “content network”. Advertisements appear on sites that have agreed to allow advertising and that have content that matches the keywords and or phrases that the advertiser is targeting. Blogs are a big market for this type of service. Anytime that someone clicks on one of the ads, a pre-negotiated amount is deducted from the advertiser’s Adwords budget.  In some cases the bloggers actually see some small revenue as well, from any click-thru hits that the advertiser receives.

With the vast diversity of key words and phrases that are out there, deciding which Adwords to spend their advertising budget can become a daunting and unmanageable task for the average webmaster. Smart companies are turning to search engine marketing advertising agencies to manage their online advertising campaigns for them. These agencies have the experience and knowledge needed to get their clients the most clicks for their money, so that their clients can focus on growing their business internally.