Blue Whale Media take a look at what SEO is and specifically what it can offer your business. We examine the effects this type of marketing can have and pit it against other more traditional methods of marketing.
SEO Cheshire is becoming the principle focus for marketing departments worldwide. Companies are beginning to ditch the outdated approaches to marketing such as print based and over the phone strategies and look towards the likes of SEO and PPC to revolutionise their engagement and conversion rates.
It used to be that digital marketing was only really achievable by large scale businesses with huge budgets and investment power, but it more recent years, smaller operations have begun to adopt the same digital marketing principals.
But what can SEO offer to your company’s online presence and is it truly necessary for small, local businesses to adopt this kind of strategy.
Low Cost Results
SEO Cheshire campaigns are comparatively low cost compared to PPC and AdWords, an organisation can even take over their own SEO campaign to minimise costs. SEO is not about buying your way to the top, it revolves around producing a consistent flow of optimised content.
Easy to Manage Through Analytics
SEO Cheshire campaigns are easy to track through analytical software such as Google Analytics. This means that you can monitor and change your campaign accordingly to increase optimisation rates. Other advanced tracking techniques are available through this type of software which allow you to monitor more advanced components of traffic generation such as conversion rates.
Higher Credibility
Using an SEO strategy gives your company credibility, the first listing in a website as trusted as Google will give your company maximum validation. As well as making you the company that competitors want to beat and get above in the search engine rankings, the constant content that you will be creating will build an extensive literature regarding your company. This will mean your website is now an information resource for those wanting to learn about your service and what you have to offer.
A Better ROI (return on investment)
It has been proven that per 1000 clicks onto a website 2% of those acquired through PPC convert into sales. SEO however doubles that with an average of 4%. There are many reasons why this might be, far too many to list but the fact remains that SEO Cheshire is better at creating conversions than PPC and traditional ad placement.
Compete with Larger Scale Operations
Smaller scale, local companies are afforded the chance to compete with large scale businesses through SEO. In theory, if a smaller scale company were willing to put the time in to produce a constant flow of fresh optimised content, they could potentially make it tpo the number one spot.
With PPC, where the search terms are bid on, it is unlikely smaller businesses will be able to match and beat the bids of large companies.
The Results Are Permanent
When it comes to SEO Cheshire the effects are permanent. Unlike paid ad campaigns where if you stop paying for the service, they simply disappear. Of course upkeep is required to stay in the optimal positions, but your presence will not entirely disappear should you take time off the campaign.
Your Competitors Are Doing it
This should be the greatest motivation of all to get involved with SEO if you are not already. SEO is a marketing strategy adopted by many and is becoming standard practice for businesses of all kind. To remain relevant, you need to start thinking about SEO.
How We Can Help
Blue Whale Media are a trusted web design agency based in Warrington. As well as crafting bespoke, custom fit web solutions, we also specialise in SEO Cheshire. We perform both on and off page SEO for a number of clients looking to boost their online presence. If you are ready to embark on your very own SEO journey and need somebody to guide you through the beginning of the process, get in touch with Blue Whale Media today.
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