This article talks about the types of content SEO services in Kolkata should use to drive good traffic to your website. How-to guides, opinion posts, infographics, videos, eBooks and product reviews are a few to mention.
To get your online business substantial and quality traffic, it's more than just churning out blog posts. There are website owners in Kolkata who feel unconvinced when it comes to trying something new. That's because they think creating new types of content will take more time and effort. Well, achieving online success is getting difficult because the competition is pretty stiff now. So you will have to experiment . In this article, we will talk about the kinds of content SEO services in Kolkata must use to get you quality visitors.
How-to Articles
How-to articles are one of the most popular types of content. Write a lot of how-to-guides to help prospects solve their problems. How to go about it? Well, here are some ideas:
1. First introduce what the problem is
2. Convey the solution
3. Discuss in detail each stage of the solution
4. Recapitulate the discussion
5. End with a conclusion
Opinion Posts
The kind of write-up differs from your usual website blog posts. That's because the tone of such content is entirely different. This kind of post is also known as rant and has a more expressive, robust and vociferous tone. It should be about a hot and burning topic that everybody is discussing about. It can be about a controversy or a leading industry change. The write-up should be in the first person, and more vocal you are about the subject, the more it will read and shared.
Infographics
An infographic is the visual representation of complex data or information for better understanding of your targeted audience. Sometimes understanding chunks of text or complicated information is difficult. This is when infographics with rich visuals supported with short, simple and explanatory texts help you communicate your business message quickly. Studies have revealed that this form of content is shared more on social sites than text based content. Make sure you have an experienced graphic designer in place to create eye-catching visual content.
Product Reviews
When you have a product review website designed and optimized with appropriate content, it helps you establish your authority in the industry. You have an online business in Kolkata and each industry has a unique range of products to sell. All you are required to do is share customer experiences of the products and offer recommendations. Here are some ideas to help you:
1. Let people know about the product
2. Provide a short product description with the relevant keywords
3. Write what is good or bad about the product
4. Offer your recommendation
5. Include a call-to-action
eBooks
As far as eBooks are concerned they are lengthy and meaty content presented in a PDF format. Generally eBooks can be downloaded free or by subscribing to a mailing list. By publishing eBooks, businesses are able to establish their authority in the niche industry. When creating this kind of content, make sure that you have enough material to make it book worthy. The length could be 5000 words or even 10000 words to make it look like a full-length book packed with useful and quality information. Make sure the information is divided into chapters (topic wise) just like a book.
Videos
When it comes to videos, they communicate your business message in a simple, concise and memorable way. You can have a look at the videos created by SBR business consulting to get an idea. If done the right way, videos can be extremely engaging and persuasive to convert visitors into leads and leads into customers.
Whether you are creating a product video or that of an office event in Kolkata, make sure the script is impeccable. Remember that a video is not only about moving images but also about what you say or the text that is displayed on the screen.
What types of content do you use to attract visitors? Feel free to share your thoughts and ideas.
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