Effective Internet Marketing Tools

Internet marketing involves the use of technology to promote a certain product or service. Over the years, dedicated research has revealed certain useful and time-saving tools that enhance the internet marketing exercise...

Analytical and Statistical Tracking Program:

         It is very important for any individual or internet business to enhance profitability by accessing peak performance of the site. In the anonymity of the online business world, it is not uncommon to get 'lost' among a myriad of similar products or individual services. It helps to identify the websites and key words that are most likely to attract maximum traffic to the site. This is what search engine optimization is all about. A good analytical and statistical program allows you to instantly maximize traffic and track changes.

Dedicated and Automated Keyword Tracker:

In order to benefit from an online presence, it is very important to make a list of product or service related keywords and use them unique combination to rank high on the search engines. It is also important to track regular changes in the rankings. The automated keyword tracker allows you to beat the slow manual process and enrich the site with dedicated SEO changes. The importance of good keyword research is indispensable to the web site. The automated keyword research tool enables you to develop and optimize ranking with the help of suitable keywords. There are also hybrid tools that search 'click' frequency and organize 'price research'.

Heat Maps:

This effective internet marketing strategy maps the 'most clicked areas' on the site. This helps in the identification of the best places on the website for the headers, navigation points and product or service related content. The mapping of the extensively used and least used areas on the web site help you to identify most useful positions.

Link Popularity Monitoring Tool:

This is a simple, back link monitoring tool. It helps automated monitoring of related back-links on the website. The analysis is then used to compare the results with other benchmark websites. The results enable you to address serious design and content changes to acquire desired search engine ranking.

Social Book marking: 

Social bookmaking is an effective internet marketing tool that offers the website a number of associated categories to benefit from related clicks. Every click can then be converted into a dedicated sale with the help of the traffic thus generated. The genres offered defy the general aversion to sales and advertisement clicks.

Sitemaps:

As in the case of any organizational effort, your website too needs to be arranged and clutter free. A quality sitemap makes a huge difference to the website by marking or indexing the content pages within the search engines. In this way, the business benefits from clicks on related keywords and relevant content.

Blogs and Forums: 

Blogs and forums give the businesses, an opportunity to interact with their target customers. Through blogs, they can create awareness about their products and services among their customers. Forums serve as platforms for discussions, whereby marketers can interact with their potential customers.

Emails:

Small businesses use email marketing to achieve business promotion. Emails sent for the purpose of enhancing or maintaining customer relationship as well as those sent in view of acquiring new customers fall under the category of email marketing. Emails can be made to carry advertisements and commercial messages, whereby, the readers are encouraged to opt for a certain product or service. Emails are one of the most effective Internet marketing tools used today.