How can online stores drive traffic through SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 The Commerce SEO strategies are beneficial not only for SEO marketers but also for small businesses and growth marketers who are looking for innovative and highly effective ways to increase traffic.

 Search engine optimization is like a low- hanging fruit for eCommerce websites.

Companies rely more on Paid ads and social media as they provide you with instant results. At the same time, these channels also require a regular investment of money. On the other hand, when websites are made SEO-friendly they rank in search engines and sales rises like autopilot without any efforts. This is why search engine optimization needs to be considered.

 Some of the key tactics to the incline for your eCommerce SEO strategy

 The best eCommerce SEO strategy includes:

 Keyword research to find the types of keywords customers are searching for.

1. Site architecture based on your keyword research.
2. On-Page SEO through strategic keyword optimization in meta tags and content.
3. Technical SEO to help ensure search engines can crawl your site efficiently.
4. Local SEO to help drive local organic traffic (if you have a brick and mortar).
5. Content marketing to drive additional organic visitors.
6. Link Building to help improve the authority of your website.
7. Measuring SEO Success with tools like Google Analytics and Ahrefs.

Overall this is the major SEO strategy that needs to be included in businesses. According to 2019, there are at least 13 eCommerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic. Organic traffic plays a very vital role in businesses, as they have a good ROI and higher conversion rate.

When you are in eCommerce businesses every effort you put in has to bring in business. Now let's say you are working on one keyword which has the search volume of 10,000. For that keyword, if we assume 35% of clicks for the ranking on #1, the keyword would give you 3500 clicks.

With 3500 clicks, even if you are having 10% as your conversion ratio which is too less for an eCommerce business the sales would be 350sales/month. Even if you rank for 1 keyword, this would be your ROI the more the keyword ranks more will be the conversion ratio. This is how we can get more business through SEO.

Although when SEO is clubbed with other sectors like SEM (Paid Ads) and Social media it definitely boosts your business to a higher level.

When you are starting with SEO the first thing which needs to be undertaken is Keyword Research. There are three things when you perform keyword research:

• Make use of Amazon keyword research tool
• Perform competitor analysis and make sure to use the right keywords
• Ahrefs is another SEO tool which would help in finding the right keywords for your products/services

Choosing the right keywords is one of the most important things in online business. Once you have the right keywords then follow up on the steps mentioned above. You will be able to gain business. Creating right SEO strategies is crucial then everything will fall in place.