If you are a business there are some very real and very specific benefits to having a consistent ongoing search engine optimisation strategy. For the first time in the history of marketing users are offering up their actual intent through the words they type in the search engines and more than ever before you can measure the results of your SEO efforts as a marketing channel.
While search engines do not charge you for listing your web pages, planning and implementing SEO in your organisation is certainly not free. You will need to spend the time the money and the resources to do this the right way. The good news is that this can help you obtain a tremendous marketing reach attract more targeted visitors and measure the impact of your efforts in terms of a return on your investment. More and more content appears on the web every second of every day and your customers need search engines to help make sense of it all.
In fact the bigger the web gets the more search engine usage keeps growing year after year. People search to find answers to their questions to buy products, to find a place to eat, to book travel, to get news just about everything we do online starts with the search. And it is not just on around the family PC anymore the explosion of connected mobile in tablet devices means that we had access to search just about anywhere in the world. What people search for says a lot about their intentions or what actions they intend to take a two specific moment in time and this has traditionally been the holy grail of market research.
If somebody searches for hiking trails in California or where to buy digital camera it is very easy as a marketer to understand and react to what they are looking for. The role of search engines is to match those user search queries to pages that match the topic and if you sell cameras well what that means to you is that you can create relevant content that meets the needs of the searcher at exactly the right moment.
Good SEO Manchester can essentially provide you a stream of some of the most targeted intentional traffic you could possibly ask for. But more than that one of the biggest benefits of search engine optimisation is the ability to actually measure your results. You can use your website analytics data to find out exactly how successful you are in acquiring search engine users and you can see if those user’s actions are in line with your business goals. You can evaluate the effectiveness of your content and attracting an advancing the users through your sales funnel and you can measure what they do and what they don't do on your website and beyond.
By attaching real dollars and sense to those actions that began with a simple search you will be able to truly measure the return on investment from your SEO channel.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
