It depends what kind of business. It's almost always good to sit at the top of the search engine rankings.
... but you need to assess whether that's actually a realistic goal given your market and competition.
Still, the power of good search engine rankings for often used search terms can't be underestimated and for most businesses it makes sense to at least perform the rudimentary basics of SEO.
The old saying used to be - if you buid it they will come. That is no longer the case. For an online business, SEO is one of the key ingredients for a successful business.
Yes very important. It can make the difference in a tough business niche that will place your site above another's.
You need to ensure you understand how to optimize your site and stay on top of the latest information so that your site remands listed in a top keyword.
People always search what they want. They are more specific. You can attract more people to your site by knowing SEO. Once you're able to get this accomplished you will see yourself starting to move up in the results.
If you get traffic to your web site, search engines will index your website and give importance to your targeted keywords. So traffic is the most important thing on the internet.
Tools might help you track your SEO campaign, but no tool will tell you how to perform optimum SEO. Your best tool is to read as much as possible from informed sources, and then put those lessons into practice.
To Your Success!
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