New To SEO? Here’s What You Need To Know?

The search engine optimization is one of the most vital part of the digital marketing in the current scenario. The SEO was the king, is the king and will remain forever king. In course of time, SEO technique and strategy has been transformed due to not only the monopoly of Google but also the activities of spammer. The people around the world have been spamming and trying to get rank on the search engine result page. There are many SEO companies in Mumbai performing SEO campaign for their clients. However, it is very imperative that the quality work is being done.

Here’s what you need to know about SEO. As you are aware that the search engine has been changing its technique off and on which can be extremely precarious for your business.

Understand Google first

Though many people claim that search giant Google is trying to compel the business owner to run advertising on its network, yet Google says no. Whatever maybe the queries, it is true that the people have been successful with scientific approach of SEO and even without spending a single penny.

If you are into SEO, it is very important that you understand Google altogether. The search king has many sorts of products running in the market that is free. When you run a portal Google do index in its database and show on the search result page. That is why; you need to understand the complete Google’s rules for optimizing the website.

Avoid duplicating others

There are many people and business owners unaware of the online business. They think online business means just copying and pasting the content on the website. However, it is altogether wrong. Therefore, you should never duplicate others content to avoid legal trouble. Apart from this the search engines frown upon these kinds of portal and penalize. As a result, your website will reduce ranking on the search engine result page. That is why; you should have your own original copy for your website.

Start blogging

Blogging is a buzz these days. There are many bloggers those are doing nothing but writing. They don’t have products to sell. The search engines are longing for fresh, compelling and research-oriented content. That is why; you should start blogging as soon as possible. Try writing compelling headlines with proper keyword density. Though blogging is a time-consuming job, yet it is highly rewarding.

Integrate creative design

Design has a vital role in almost every field be it architecture or computer aided design. You need a website for your business with full of creative media. As a rule, the people are more active on the portal that is full of video and stock photos. The YouTube is one of the deserving example of video portal that the people watch.

It is also indispensable that your website is mobile friendly and opening properly across the devices. The Digital Marketing Companies have been developing responsive website for their clients so as to entice the visitors on the website. If you have an old website, then it is the right time to have a responsive and mobile friendly website to avoid search engine penalty.