Richmond, VA SEO Online Marketing Strategies - The Internet has changed the way that consumers think about businesses, how they search for products an...
Richmond, VA SEO Online Marketing Strategies - The Internet has changed the way that consumers think about businesses, how they search for products and how they find information. It has also changed the ways in which businesses market themselves and even how they interact with their customers. One of the most important things to understand in the modern world of online business and marketing is the importance of Google rankings. In essence, you need to be on the first page of Google search results for your local niche or industry.
Why do you need to be on the first page? Why isn't the second or third page sufficient? There are several reasons for this. Below, you will find a bit more information to help you understand just how vital it is that you rank as high as possible in your local niche or industry.
Consumers Are Lazy
The first thing you need to understand is that most people searching the Internet do not want to look past the first page of search results. While Google might pull up 100 million search results for your targeted keywords, your searchers are only going to look at the first page in most instances. Some consumers will look at the second page of results, but these are few.
It Equates to Expertise
Whether right or wrong, most consumers see listings on the first page of Google search results as those most closely aligned with what they want or need. This might or might not be true, but it is the general perception. Therefore, they are far more likely to give credence to companies that rank highly, as opposed to those who do not show up until the fourth or fifth page of results. After all, isn't that what Google is supposed to do - show the most relevant search results first?
It Boosts Traffic
Obviously, the higher your page rank for search results, the higher the chance that your company will be the one that a consumer selects. This increases the traffic to your page and boosts your profitability. Without a high Google page rank through natural search results within your niche, you will have a very hard time increasing targeted traffic flow to your website.
Of course, you should not rely on Google results solely for your success, but it is an essential consideration. Your local online marketing efforts should be strategic and diversified to help your site rank high in all search engines.
Here's something for you to think about. If your website ranks number 1 on Google for a particular keyword, then your website will receive 41% of all clicks (or traffic) for that search. If you own position 2, then your website gets 12% of all clicks for that search. Position 3 gets 8.5%. Everything after those top three spots receives much, much less traffic. So just imagine if your website is ranked 15th for a particular keyword or phrase. By the way that's page 2, if you didn't know. Not a good image or feeling, is it?
Remember, consumers put more weight on natural search results than on anything else. If your potential customers, through your online marketing strategy and efforts, cannot find you on the first page of Google or any other search engine then your website is not getting the proper traffic and you are potentially missing out on making money.
