Paid online marketing is an essential tool and businesses in Dubai are commercially hiring SEO agency UAE to drive in more customers.
Constructing a website is only the first step towards building your business. What is more challenging is to drive in those qualified visitors on to your website that can be potential clients. A quailed visitor is a person who might be interested in your product or service and possibly found through search engines. The search engine is the most dominating tool that is ruling the world. If you want to know something or get an answer for, you totally rely on the trusted search engine results.
The best time to market your product/service is when someone is looking for it and you’re available for it. But to make yourself visible you should have a presence on the search results. Your potential client keys in some words and press search and you get myriad results, so what kind of results are there on the search engine page. There are mainly two types of results that generated when you hit the search button, the paid search results, and the organic search results. Many people are unaware of the difference between the two. Let’s discuss them in detail.
Paid search results
Paid search results, popularly known as pay-per-click in the digital marketing industry. When users key in specific words, the search page displays a set of ads displayed on the top-right hand side, those ads are paid by advertisers. In order to put these ads on the web, you have to pay a fee that is based on a number of clicks or views you receive for your ads. The exact placement of ads that appear on the search page is determined by order process of ads and quality use of keywords.
The biggest advantage of pay-per-click marketing is that you have control over your website listing. But, to market you website on the web, you need the services of an SEO agency UAE that will help your company website listed under real time. It is important to use the correct keywords that can give you maximum hits.
Organic search results
Organic search results are the list of websites, links or web pages that are displayed pertaining to the keywords that matches the users’ query based on relevance. The biggest advantage of organic results is that the users tend to hit these listings as they trust these results more than the paid search results. Organic searches get 50 percent more attention than the paid ones.
A search result page displays both organic and paid results. The aim is to be in the first four ranks or at least on the first page of the search result page. Anything that goes beyond the first page, you lose your chance of getting clicked. Therefore, it is necessary that your business uses search engine optimization services from SEO agency UAE that will help you position your website competitively, using the right keywords that will help you get more customers.
Well, your website can benefit from both the approaches, using PPC your website can get recognized immediately, with the right keywords and search engine optimization service that can improve your ranking on the organic listing as well.
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