Search Engine Marketing – How to Bring Eyes to Your Site

The marketing to the internet can be a tricky business. You want a clean and professional site that is compelling and that your customers want to visit, so you create a gorgeous site, potentially at a great cost to you and then you wait for the hits to come rolling in. And you wait. And you wait. And you wonder, why isn’t anyone coming to my site? It’s lovely, why doesn’t anyone see it? That’s when you realize that without the right search engine marketing you may as well not even have a slick website.

Search engine marketing is all about getting your site to the top of the list when a potential client does a search for whatever your site is about. Getting to the top takes some know-how, some patience and sometimes a little help. The first thing you need to determine is what you would envision people searching for when they find you. Figure out a few key words or phrases that you feel are the most relevant to your site. Plug them into the major search engines, and see who pops up. Is it you? If not, then you have some work to do!

To get a good idea of how your competitors got to the top, it is wise to click on their links and visit their site. Check out their page. What is the URL? Does it contain the keyword that you searched for? That is one great search engine marketing trick to get traffic to your site. How about the content on the page? Skim through it. Do you find the keyword phrase mentioned several times throughout? Notice also any links peppered throughout. You will find that many of the best rated sites in the search engines often have link backs to other sites. And you can bet that if they are linking to other sites, those other sites are also linking back to them.

After you have checked out the sites that were in the top spots, go back to your site and compare. How does it stack up? Does your URL relate to the keyword or is it just a reflection of your brand? If not, then you might want to purchase a domain that does. Set it up to re-direct to your site. Check through your content. Does it follow any of the search engine marketing tricks that your competitors are using? If not, you have some work to do! The good news is, soon everyone else will see how nice your site looks too!