The End Of Link Building As We Know It

It’s more than likely that you know of someone who has been hit by Google’s recent updates. Over the past 18 months Google has made some drastic changes; and the old ways of link building has been blown out the water. Since the introduction of Panda and Penguin, the days where you can link to random sites or email blast are well and truly gone. For any kind of search engine optimisation to now work, you need to ensure that it is done as naturally as possible. Google (quite rightly) wants links to be relevant content, so that the users are not faced with endless spam. They are basically saying "Stop link building and start link earning." The best way to do this is to earn links directly to content. You can earn links very directly if you create the kind of content that you know someone wants to share and wants to link too. Another great search engine optimisation technique is to socially share links; by this I mean “Social Networks”. By doing this the message gets magnified across social and that will then, hopefully leads organically to links. You need to earn the link by sharing them socially across networks and across the social platforms. People will see them and hopefully link back to you if that's relevant and interesting. Also when thinking about search engine optimisation try and build a social network. By building one that is actually made up of influences, of people who can link to you, the people who own websites and who have a presence in Twitter, Google and Facebook that can then influence other users. Lastly make sure that you create relevant, authentic and competitive content. If your content has been spammed with thousands of keywords, or is the same as other sites; then not only will your site not be ranked, but your site might even incur a penalty by Google (which can take several months to get rid of). Not all link building tactics are gone, but it’s clear that Google is trying to push link earning; so you could see many more brutal changes over the next 6 – 12 months. By putting these search engine optimisation techniques into action now, you’re going to be ahead of the game; especially if Google decides to hit us with any more updates.