The important of unique and keyword rich and content

“Develop unique content” is almost always the first suggestion given by people being asked how to make a site stand out from the others in a niche.
An example of creating literal unique content would go something like this:
    1. Webmaster needs to add more content
    2. Webmaster goes to a top ranking site and writes down all the topics the site has or uses the keyword research tool at Overture to come up with a list of potential topics
    3. Webmaster either writes a dictionary style explanation of the content or reads another article on the topic and writes basically the same thing in their own words

While this content is full of unique text, it certainly doesn’t have any unique value. The same information is available all over the web, the above is just written using the webmaster’s own words.The second version of unique content is conceptually unique content. Something that either no other site has, something that you’re written to be better than the
current information that is available or something that uses what is already available, but with a twist to make your version either more interesting or adds value to the original concept  or topic of the “article”.

Not only is the content ranking in the engines because no one else had thought to do it prior to them, but they received a lot of links on message boards, homepages and
blogs as well as traffic from frustrated customers of their competitor who happened to be in the market for a new internet provider.

“Content is king” is not perfect sentence but “Unique Content is king” is definetly true. the people swearing by its success are those creating unique content from a conceptual standpoint. content is a moot point are probably creating sites with unique content from a literal standpoint.think of content like movie plots. When a movie is predictable or the basic plot has been done ten times before, you want to see something new – a new spin from the director,
a better level of special effects or an unexpected twist to the plotline to name a few. If a movie is a repeat of five others you’ve seen before – and it doesn’t give you anything new aside from different actors, how likely are you to see it again or recommend it to others?

If you re-hash the same crap already out there, with no added value – the site can be as literally unique as it wants, but that alone isn’t going to earn it recommendations (links) and therefore ranks in the engines and word of mouth with people for being conceptually unique.
Content is not a magic pill. You still need to do link development, advertising and promotion for your site. But, having content that is unique from a conceptual standpoint will give
you a strong advantage – and with today’s competition on the web, advantages are something you can’t afford to be without.