The Ongoing Revolution of SEO

The role of search engines is to question the databases so as to find the best answer to the query. Many people assume that search engine optimization is an exercise that is just limited to the websites and the search portals like Google. But this is not the case as search engine optimization involves the process of convincing the search engine for a particular answer or a database.

With the innovation of latest offerings from Google like Google Glasses and Google Now and various mobile devices, some people think that SEO will achieve a new rank. But this assumption is very short sighted and they won’t offer search any form of shape or direction.

Basically search engine is a three-way interaction where there is a “searcher” who enters the question into the search engine and the search engine refers with a database and then returns the best possible answer to the query. With the launch of products like Google Now the level of communication or interaction between the search engine and the database won’t change and these tools would simply remove the function of “searcher” in the interaction.

Google Now as a device would simply provide you with that information which you would ask for. The mobile devices transmit huge amount of information and these devices would simply create a profile of yours and store your entire database.  When a query is entered they would just consult this database and answer you accordingly.

Search as a tool is not something that would limit itself to just maintaining the relationship between website/search portal relationships. The usage of mobile has reduced and in the coming years the number of interactions between the portal and the user would be reduced. There are services like Four Square and other business directories that depend upon search as a medium to provide the user with the best answer to their query. So it becomes important to get optimized so that you are visible in the circle of websites. You can just take the example of the old method where changing your name to AAA Clothes to top the Yellow Page listings is a perfect example for search optimization technique.

One cannot limit oneself to Google and other portals as one may want to reduce the interaction in future or totally remove the level of interaction. This does not mean that one would stop searching or interacting in the first place. Just by changing technologies and habits search engine optimization won’t come to an end. If search limits itself to Google then there won’t be any competitive spirit and no variety in choice. Google gives the same information again and again so search cannot offer the same thing again and again. If search engine stops providing any variation then the prospects of Google would also get limited.

So the search engine industry won’t fade away till the time there are digital backdrops, people who are interested in them and SEO Company that offers SEO services. Search industry would also change with time but the need would always be there and if the need is created then it can be optimized as well.