you’ve gone through the initial SEO improvement steps. You’ve assessed your current standing, identified keyword opportunities, optimized around your keywords and begun a link building campaign.
The following are some tips for monitoring and continuing to improve SEO.
Set Up a Ranking Dashboard
To help monitor your rankings,
you can set up a dashboard. You should monitor such a
dashboard in regular intervals, such as bi-weekly or monthly.Keep in mind that each of these keywords will have a corresponding ‘keyword family’ that contains all the modifiers of the keyword. The search volume within this keyword family is likely many times larger than that of
the keyword itself. If you want to get more granular, you can monitor keyword families instead of keywords themselves.
Experiment with Keywords
The keywords you are currently targeting may not be the best ones at drawing in traffic and converting traffic into customers. If data on search volume, difficulty or relevance tells you that another keyword would do better
in any of these metrics, test it out.
Maintain On-Page Optimization
On-page optimization should be maintained alongside your keyword experiments. Additionally, you should not modify the content of any page without keywords in mind. Changing basic elements such as your page title or
even on-page text can change your rankings.
Maintain a Focus on External Link Building
Regularly invest in link building, since this will help your SEO like nothing else. It also requires more long-term commitment and networking.Link Bait - Defining this term as ‘content designed to attract links’ makes it sound a lot like anything else described here. In
fact, the term is typically reserved for content that is also highly shareable. Such content often reaches success by being shared widely throughout social media sites first before being linked to by bloggers and other site
owners. Examples could include a clever information visualization, creative videos, useful resources, breaking news, quizzes or amusing cartoons. Link bait doesn’t necessarily need to be ‘flashy’ as long as it is creative: a
well written ‘Top 10’ list or a simple piece of controversial content could get 15 minutes of fame as the web’s ‘hottest thing’ and get many links from a variety of sources.Directories -The technique of submitting to relevant directories has been maligned in recent years, typically because of the
low quality of many directory sites. Search for sites in your niche or your local area that maintain some kind of directory or recommended website list. You can begin by looking at professional organizations and trusted local
sites or searching online for terms such as ‘furniture repair directory.’ In general, it’s good to target sites that have a reasonably high Page Rank and don’t contain ‘spam’ listings.Giveaways - Competitions and prize draws are specific link building tactics that often work well. You can give away a
substantial prize on your site and receive links to the competition page, or you might consider giving smaller prizes to a variety of publishers and letting them run competitions on their own sites in return for a link back to
you.
Continue to Look for Opportunities
By constantly working to improve your SEO, your site itself will evolve. You may need to explore new keywords or create new pages targeting different keyword families.
