Tips for Writing SEO Friendly Content

Achieving this task is not easy. Stuff your content with keywords and your potential customers are unlikely to be engaged. Fail to include relevant keywords and your customers will have difficulty even finding you.

Any good SEO company in Australia will tell you that writing SEO optimised content is an artform, one that takes considerable skill and time to perfect. By following these tips, you’ll be well on your way to crafting content that appeals to all audiences.

The first step to writing content that appeals to your customers is knowing what they are searching for. By targeting the right keywords, you are more likely to attract attention from the right customers — those that are truly interested in your products and services.

There are several tools that you can use to conduct keyword research. If you are working with an SEO company in Australia, they will likely have favourite websites and resources to use. These may include SEMrush, Google Keyword Planner, and Google Search Console.

When researching keywords, there are several key factors that you should consider. While you want to target keywords that have a high search volume, these are generally the most competitive, meaning it will take a considerable amount of time (potentially years) to start ranking for these terms.

You should also consider the search intent behind your targeted keywords — navigational, informational, or transactional. If your website provides in-depth information about the history of pasta (informational), there is no use targeting a keyword used by people who are looking to actually buy pasta (transactional).

Finally, consider what long-tail keywords can add to your overall SEO strategy. Long tail keywords are those that are made up of three to five words. They allow you to target niche categories, which can attract very relevant customers.

Have you ever clicked onto a blog post only to be immediately confronted with a large, unorganised chunk of text? Whether you’ve arrived at the website looking for an answer to a specific question or just wanting to learn more about a topic, you’re unlikely to bother combing through content that lacks structure and cohesion.

By breaking up your articles into clearly defined paragraphs, you are helping both human users and search engine bots develop a better understanding about your website and business.

Headings can improve the readability of your content and help Google direct relevant traffic to your website.

Your headings should be catchy, to attract the interest of real people, and also contain your targeted keywords, to attract the attention of search engine bots.

Links can be divided into two categories: internal and external.

Internal links are those that direct users to other pages on your own website. These pages can be blog posts, product listings, videos, and more. External links, on the other hand, are often used to provide added information and context to your writing. When linking externally, it is best to target websites that are trustworthy and can add authority to your content.

There is no real limit to the number of links you can have in an internal piece of content. Just make sure that your links have purpose and are designed to enhance the readability of your text, not detract from it.

While content is an important part of any SEO strategy, you should not pump out articles for the sake of it. Approaching content creation with this attitude is likely to lead to the production of poor quality content that can have a negative effect on your overall SEO rankings.

By writing unique, engaging content, you will set yourself apart from your competitors and signal that your website and business is trustworthy.

How long should SEO content be? This is a hotly contested question amongst digital marketers and there is no one answer.

It is generally accepted that Google (and other search engines) prefer content that is at least 500 words long. Ideally, your articles and blog posts will be more up around the 800 word mark — many copywriters have found that their best performing pieces (in terms of views and engagement) are beyond 2000 words.

The longer your piece is, the more time that the search engine has to scan it and understand what your website is about. Providing that the quality is high, longer pieces also signal to real customers that you are knowledgeable and passionate about the products and services your company offers.

Finally, the inclusion of images can further engage users and provides another avenue through which you can implement SEO strategies. Make sure that your images are high quality, relevant to what you are discussing, and are optimised accordingly from an SEO perspective.

Hopefully these tips and tricks have made the process of writing SEO friendly content a little more manageable. But if writing content isn’t your forte, why not hire out an SEO company in Melbourne to do the hard work for you? Get back to what you do best (running your business) and leave SEO to the professionals.