Tips to Avoid Disappointment When Hiring SEO Services in Portland as a First Timer

As a business, may be receiving emails and calls trying to sell SEO services for your company. And when you keep hearing about the importance of search engine optimization to promote your business,you might actually be willing to write or call back. While the intentions are good, you need to make sure you understand the nature of the beast to avoid hurting your business in serious ways by working with a less than reputable SEO agency. These tips will help you get started on the right foot.

• Research On The Agency – There are dozens of agencies that offer SEO services in Portland, meaning you need to carry out a thorough background check on each of their credentials. Ask them to share with you websites that they have optimized in the recent past. This gives you a good idea of their actual work experience around SEO. Also, type their core service offerings into your search engine and see if they practice what they preach!
• You Need To Understand SEO – You may have little or no knowledge about how websites are optimized or what strategies are used in an SEO campaign. If you blindly trust the experts to do their job right, you can easily be taken for a ride. You don’t need to develop technical skills, but just have a fair idea of how the process works and become familiar the do’s and the don’ts with SEO. This will help you negotiate your project well. Make sure your SEO contractor can simply explain what they are going to do for your SEO campaign and how they are going to do it. Also asking for monthly updates ensures they stay committed to your project.
• Stay Away from Guaranteed Results – The only ones who can guarantee you rankings on the search engines are the search engines themselves. So unless the agency is owned by a search engines or has found a way to bribe them, they can guarantee results! The best of SEO agencies in the world won’t guarantee results but promise you improvements with their technique and strategies. So avoid agencies that offer you guaranteed results, as this means they are using unethical techniques that could remove your website from the search engines altogether (“sandboxed”).
• Know the Trends – The landscape in the world of Search Engine Optimization has completely changed over the last decade.In fact, there are few other industries that can claim as much of transformation and evolution as SEO and Web Design in Portland and all over the world. Strategies that worked even five years have been rightfully laid to rest. So it is important for you to know have a high level understanding of current practices and what strategies to focus on for your campaign. For instance, if an agency stresses solely on high quantity link building, lots of keywords and submission, the agency seems to be trapped in time and you should avoid it.
• Ask Questions About Algorithm Updates – One of the best ways to validate an SEO service provider is to ask questions about the latest algorithmic updates. Read about the latest updates of Google’s algorithm and ask them how it would affect your website and other sites. Their answers will quickly reveal their level of expertise. Algorithm changes can make or break your results, so an agency that doesn’t stay on top of their (quickly-evolving) industry shouldn’t be given the opportunity to help your business.

These tips will guide you to the right agency and help you cash in on the serious benefits ofhigh-ranking organic search results.