If you are running an e-commerce website, you definitely need to consider those simple tips to get it ranking on top of your targeted Google local. More information on how to do that, find in this article.
When running an e-commerce store,
many merchants think that by simply listing hundreds of thousands of products is great for higher rankings and quality traffic. The fact is stranger than fiction.
The costliest and longest SEO campaigns requiring the most hard work and dedication are the ones done for e-commerce websites. Let us provide you with top 7 seo tips for optimizing your e-commerce website:
� Lack of unique product description
No matter how many similar items you have on your online store, every product should have a unique description not found on any other page. This is a big mistake many e-commerce webmasters make. The product description should have the primary keywords blended in a nice way within the content. No matter how unique the product it, search engines require text to index your website, not images. Hire professional product description writers that would write unique copy for your products.
� Don’t copy from your manufacturers’ pages
Your product manufacturer is already in top rankings. You can’t outdo him especially if the product manufacturer is an authority website. The generic product descriptions are already used by many stores. What have you done for higher rankings? This leads to a number of pages having duplicate content. If you have a lot of product pages that could eventually run out of inventory, it is better to have a NOINDEX tag attached to them so that they don’t get indexed by search engines.
� Uniquely written product reviews
Research has confirmed that over 60% of online buyers read online reviews from other customers before purchasing any product. This makes them more educated in making a buying decision. Make sure that your site has enough reviews for each product that you are selling. Unique product reviews are favoured by your customers and search engines. It also increases the rate of indexing your website.
� Optimizing product pages with keywords in the search
In your title pages, headlines, and URLs, you should have keywords of the product that people are searching for, or else you may come at a point that your product isn’t really viewed by your customers. Here are some tips:
� Use brand names, model numbers and keywords in tags and H1 headings� Use alt tags for images� Do not use iframes as search engines find it difficult to index those pages� Having duplicate content
There are some pages on your website which could have the same content all over. This in fact is punished by Google. Make sure that these pages are not indexed in your website. You can take advantage of robots.txt to no-index the pages you don’t want to index.
The final words
Last but not the least; try to improve the end-user experience for your website so that your customers feel good on your website. This is great way to increase your search engine rankings and targeted traffic.
The benefits and drawbacks of shared hosting
When we generally refer to affordable hosting plans online, we mean to say shared hosting. Shared hosting is a hosting environment where resources of one server are shared across several clients. This reduces the cost of running servers and maximizes revenues for the hosting company. If you are planning to start a blog or a personal website, shared hosting is great for you.
Due to a number of advantages offered by shared hosting, it has become an important choice hosting plan for most of the individuals online. We are going to have a comparison of the pros and cons of this hosting plan so that you get to know why this could and could not be the most feasible hosting solution for you:
What are the pros?
Cheap and economical:The prime reason of its popularity is that shared web hosting plans are always cheap and economical for any webmaster to get started with. Since only one server is used for hosting hundreds of websites, it reduces the cost for the hosting company and the client. You can have complete control over your website but not the resources. With a free website control panel, you can add new features like install a blog, forum or any other third party script. This makes it easy for you to enjoy the benefits of having a website at reduced costs. Furthermore, several hosting companies provide coupons for further discounted rates that you can avail for free.
Most features provided: Most of the features required for a blogger or an individual, are provided by shared web hosting, which is what makes it extremely popular amongst tech savvy customers. For small sites, this is really great because in reality, no webmaster is ever in the need of taking advantages of every feature provided by the hosting company.
What are the cons?
Shared and limited resources – Perhaps the biggest advantage of shared web hosting is also the biggest disadvantage. With shared and limited resources, your site eventually gets affected if there is a sudden spike in traffic of other clients’ websites located on that same server. Moreover, when new webmasters jump in on the same server, it reduces the amount of shared resources among every one, further leading to several problems.
Often server crashes – Servers often get crashed due to heavy traffic. Since you are on shared server, you do not have complete control over your own website. This problem could make you very frustrated about your server issues. You might not be able to get these issues resolved immediately from your hosting company’s technical support department, where you could have to wait for several days before your query gets resolved.
