Thanks to the availability of digital tools and solutions, it is now possible for aspiring business owners to run a business without renting a commercial space. Without a doubt, running a home-based business comes with its own set of challenges.
Running a business from your own home often means you don’t have a prime location, and, therefore, to be able to grow your business, you have to put more effort into your marketing strategy. Below, we’ll show you how to leverage social media in this situation!
Social Media Marketing Tips for Home-Based Businesses
You can have different reasons for creating a home-based business. It can either be because you want to spend many hours doing your hobby or because of more practical reasons. Whatever the reason is, you should work on your social media marketing tips to increase your sales.
1. Know Your Platform
Before you think about what kind of content you make and what caption you write, you should know which platform you will use. This is the thing a lot of business people forget, but different platforms actually require different social media marketing strategies.
Facebook, for example, is a fairly conventional platform, so you can upload regular product pictures and videos here. TikTok, on the other hand, is a much newer platform and you should be very adaptive on it by always paying attention to the newest trends.
2. Set Up and Schedule Your Content
Next, you should know the right time to upload your content. One easy way to do this is by monitoring other accounts that are similar to yours (or those you think are successful). Spend some time to see their upload schedule and see how you can implement it with your account.
The main advantage of setting up an upload schedule is you can use one post for several social media platforms. Also, while making an upload schedule, you should not forget to take a look at your feed to make sure that each platform has enough variety.
3. Improve Engagement Rate
To achieve social media success, you have to be extra social. This especially applies in answering comments and messages. No matter how hard the questions they give, you should see them as an opportunity to show how you care about your customers and audience.
You should also include an effective CTA in each of your posts. Lastly, when you have extra resources, you can make contests and giveaways. You don’t have to give out something extra pricey, just make sure it will make the contest winner excited.
4. Track Your Progress and Be Adaptable
The thing with doing marketing on social media is that things change and you should be immediately aware of that change. That being said, any strategy that has worked well for you in the past may not be working again now.
Whenever this happens, you should always have a plan B in your disposal. Always pay attention to your tracking and monitoring software if you use one, this will help you know when it is time to pivot and try new methods.
5. Be Aware of New Trends
Last but not least, if you want your business to survive as long as possible, you should pay attention to the latest trends, both in the social media and industry realms. To effectively do this, you can set up another account to monitor new trends without affecting the main one.
Keeping up with the newest trends make you constantly look fresh in the eyes of potential customers. It may also make them choose to buy your products because they think that your brand is relatable to them.
Other Home-Based Business Marketing Ideas
Even if your home business does not demand a lot of investment, you will still want to get the ROI for it. Lucky for you, there are a wide range of low-cost (or free) marketing tactics you can use to take your business to a new level.
To do this, apart from establishing social media presence, you should set up a commercial website. Sure enough, you should manage it so it always runs smoothly and try to regularly publish SEO - Friendly content materials to earn good SERP results.
Newsletters are another great channel to establish your digital presence. Such a media not only helps you in letting people know about your new products but also makes it easier for you to measure the engagement rate of your audience.
And, because you need people to keep buying products from your business, you should think about providing a loyalty program. You can, for example, give your customers points for a certain amount of purchase. These points can be exchanged with a special deal later.
The Takeaway
Owning a home-based business takes away a lot of the headaches that come from paying a rent or lease. Even so, it also requires you to go the extra mile to get your name out there, including paying more attention to your social media marketing strategies.
People spend a lot of hours scrolling through their social media feeds every day, and as a small business owner, you should use this as a marketing opportunity. With the help of websites like Postermywall.com, you can easily make the materials to show your products and services.
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