The article contains detailed information about SEO.
Every blogger wants that every blog post he writes should be read by as many people as possible so that all traffic will come late so that the income will also increase.
But the question is, where will more traffic come from?
So the answer is, search engines
Because 90% of people use search engines to find anything on the Internet. And among them, the most used search engine is Google.
Now imagine that you have published any content in your blog or website, and what happens if someone searches on Google with the same content and your website links at the top of the results page?
Of course, people will click on it. And the traffic will increase.
But the question still comes, how will these happen?
There are two ways to do this work:
Where SEM means paid marketing, we can advertise by paying money to Google. On other hand, SEO is a way in which we can get traffic in an organic way without paying Google.
SEO is a process by which we can optimize the content of our website/blog and bring it to the top in the search engine so that we get more and more visitors.
To get a blog or website to the first page in Google's SERP (Search Engine Result Page), many things have to be taken care of and a lot of hard work is also done.
This process also takes time for a new blogger, so one has to be patient.
Why is it important to rank on the first page in Google?
Every blogger tries to make his blog post appear on the first page of Google. This is because most people prefer to visit the website that comes on the first page.
According to research, about 94% of clicks come on the first page of Google itself.
In such a situation, every businessman also tries to come to the first page in SERP so that he can overtake his competitor. So it is important to have knowledge about what SEO is.
Why is SEO important?
If you are blogging, then you will know that millions of posts are published every day on the Internet, but only a few of them are able to rank at the top on the search engine.
This is because the algorithm of a search engine like Google examines many things before Kim and only then decides which post will rake on which keyword and which position to enter.
Google always tries to always show quality content on the first page, many ranking factors i.e. rules have been set for this.
Through Search Engine Optimization, we are able to follow these same rules.
In such a situation, every businessman also tries to come to the first page in SERP so that he can overtake his competitor. So it is important to have knowledge about what SEO is.
Why is SEO important?
If you are blogging, then you will know that every day millions of posts are published on the Internet, but only a few of them are able to rank at the top on the search engine.
This is because the algorithm of a search engine like Google examines many things before and only then decides which post will rank on which keyword and which position to enter.
Google always tries to show quality content on the first page and for this, many ranking factors i.e. rules have been set for this.
How SEO Works?
To understand how SEO works, you have to understand the behavior of search engines; how it shows the content top on SERP (Search Engine Rank Pages).
Actually, Google and other search engine pages strive hard to provide their user the best and relevant results based on their queries. They accumulate the best content out of million websites on the basis of quality and credibility via search algorithms and delivers the most relevant results on the top searching lists.
Types of SEO
There are mainly three types of SEO:
What is On-Page SEO
In On-Page SEO, we optimize the content of blogs and websites. This is a common method where we can optimize our blog posts and website content.
For this, we have to mainly consider three factors
Keyword Research
Whenever we write an article for the blog, first we search for keywords that have a good search volume so that we can optimize accordingly for ranking.
This is very important because we can’t expect ranking of that articles without any keyword research.
Tools that can be used for Keyword Research are:
With the use of these tools, we can see the keyword traffic and competition of any live website. Although, they are not 100% accurate one can get a clear idea about the metrics.
Content Creation
After choosing target keywords for your website, the next step is to create content. While making content you need to take care of its quality. You have to post only those things that your audience wants to read.
Keyword Optimization
In this step, we have to put our targeted keywords in the right place so that our content gets optimized for those keywords. Here, we have to optimize the title, headings, tags, and URL structure by placing the right keywords.
What is Off-Page SEO
As the name defines itself, this optimization performed outside website pages. Here we use some SEO techniques that help to improve the domain authority and support to escalate the ranking of the website on search engine pages.
Creating Backlinks: Backlink creation is a process where we acquire links from other websites through various methods like business listing, social bookmarking, guest posting, etc. While creating a backlink, we have to make sure that it is being created from high PR or DA sites otherwise it may draw a negative impact on your website.
Technical Seo
Though your website has a good interface, contains quality content but still you need to optimize the website from other several aspects.
Page Speed: Your website must possess good page speed otherwise your user will run away. This gives Google a negative sign and your rankings can gradually go down. Use Google Page Speed Insights to check the speed of your website
Mobile-Friendly: Your website needs to be looked well in mobiles. For this, you have to design/choose a responsive website theme.
