What’s your Social Media Strategy?

Social networking platforms are ever evolving and hence we still haven’t explored other marketing avenues much.

One of the basic and best viral social media strategy that social media marketing agencies should Implement is the key to successful community engagement during the initial stages. With the increasing traffic on different social media platforms, it is important for you to have your presence in the digital world. You no more have a choice whether to actively engage on social media platforms or not. Also you need not have the best social media agency.

There are lot of companies that rise and fall everyday, so it’s important to read tech and startup news related to one’s area of business. When social media marketing companies do a detailed research, you’ll come to know exactly what others are doing to get attention. One can also watch and learn from different brands and businesses, how they use social media and see if you can inspire and innovate any idea from any of them.

Go wherever your prospects might be. Today, the biggest platforms are Twitter and Facebook. Other networks also deliver best to different types of start-ups.

For example: LinkedIn, Foursquare, Youtube, Flickr, Google+, Pinterest etc.

If your company provides a service for other companies, spend time with LinkedIn. If you have a physical location, get on Foursquare. Consider Youtube and Flickr if you are more visual-centric. Pinterest, if you are directly selling some product to customers. Once you get started, you will have a proper idea about what all platforms will be beneficial to your startup.

The critical factor is, when you sign up on more than 1 platform, make sure the identity of the brand is constant on each platform (For eg: About, Info, Profile picture, Username). It becomes easier for customer to identify and engage with the brand on different platforms if it is uniform. Don’t bother reaching out on your first day, it takes time to get in the groove of things.

Post only when you have something to talk about. Everyone has their own rules on how active they should be, but no one will respond to “what’s up?”

Take part in relevant conversations. You’re working on something you’re passionate about and people will respect that. Finding your balance is an important part of having a social presence online. The more success you find as a company, the more you’ll have to say.

It’s good to be excited, but don’t be excessive or desperate. Like under-doing, over-doing things also creates a wrong impression. If the frequency of the posts increases suddenly, people start treating them as a Spam.

It is important to have the right attitude to attract attention, and then staying calm and collected in all your work will make you look like you know what you’re doing. Also, no bad-mouthing unless you’re trying to stir up a controversy, an interesting marketing technique. If you can manage a properly framed and planned controversy, it can be a great marketing strategy which can create instant traffic and interest among users.

Social media is a free platform and you have every right to do things your way. For a business, specially startups, it is important to follow some rules. On Twitter, don’t follow more users than the number of users that follow you (with the exception of your first few days).

Anywhere you put yourself online, customers will think of it as their personal help desk. Thus, you are bound to have requests, suggestions, complaints, feedback etc. Respond to each to them with proper answers. It creates sense of engagement with the user and even-though their query might not be solved they would at-least appreciate your proper and timely reply.

Social media is an effective marketing channel that you can leverage while you’re tight on cash. All it needs is a sound strategy backed up by genuine efforts.

In the end, it’s all about being social for your brand, and we are SocioSquare. A Digital agency with a Social mind.