In the digital age, securing a top spot on major search engines can feel like an insurmountable challenge. This comprehensive guide will provide you with the tools and strategies necessary to not only achieve a top ranking but also to maintain it for maximum exposure. By implementing these strategies, you can significantly increase your website's traffic and sales volume. So, don't let potential profits slip through your fingers, print this article and use it as your roadmap to success.
The importance of a high search engine ranking cannot be overstated. Regardless of how aesthetically pleasing your website is or how superior your products and services are, without traffic, your website might as well not exist.
The competition for the top ten positions on major search engines is fierce. With thousands, if not hundreds of thousands, of websites vying for the top spots under popular keywords, getting noticed can seem impossible. If your website is ranked 5,671 on Yahoo, for instance, the chances of it being found by potential customers are slim to none.
However, there is an alternative to this seemingly impossible task: pay-per-click search engines. According to PayPerClickSearchEngines.com, Goto.com, a leading pay-per-click search engine, receives approximately 10 million searches a day. That's a staggering 300 million searches a month.
Moreover, the website states, "You'll receive more traffic from Goto.com than from all the other pay-per-click engines combined." Imagine the traffic your website could receive if it were listed in the top five listings on Goto.com!
When using a pay-per-click search engine like Goto, you agree to pay a certain amount for each visitor who clicks through to your website. The amount you pay is determined by your bid. The higher your bid, the higher your placement. This system guarantees high placement for your website, as long as you're willing to outbid your competitors. This is known as "instant positioning."
To maximize your traffic, don't limit yourself to bidding on just a few keywords. Aim for 20, 50, 100, or even 500 keywords. This could potentially increase your traffic twentyfold, fiftyfold, or even a hundredfold.
Goto provides a spreadsheet template for submitting multiple keyword bids. Try to fit your keyword listing into popular categories like travel, sports, and computers. This will increase your visibility and, consequently, your traffic.
While it might be tempting to aim for the top spot, it's not always necessary. Some advertisers pay exorbitant amounts for the first-place position, often without generating enough sales to justify the cost. Aiming for a decent position, like third or fourth place, can be much more cost-effective.
Research has shown that listings at the top and bottom of premium pages are more likely to get clicked on than those in the middle. Therefore, aim to get listed on the first page, whether you're in the tenth or sixteenth place.
Tracking your keywords is crucial. You need to know which keywords are getting the most clicks. By monitoring your keywords, you can better tune your efforts by upgrading the value of your bids, increasing and removing keywords.
However, managing your keywords can be time-consuming. If you want to save time and money, consider using a tool like Keyword Bid Optimizer. This tool can automatically check your existing and potential Goto keyword bids, update your keyword positions daily, and manage an unlimited number of keywords. It can also identify keyword bidding opportunities by showing pricing gaps for your keywords.
