Maximizing Visibility on NBCi's Directory

Understanding NBCi's LiveDirectory

NBCi's directory system stands out from other major directories like Yahoo and the Open Directory Project. While these directories rely on human editors to review and approve submissions, NBCi employs a unique approach with its LiveDirectory.

What is the LiveDirectory?

The LiveDirectory is a preliminary listing area where new site submissions are placed. It's organized into categories similar to the main NBCi directory, but with two key distinctions:

1. Visibility: LiveDirectory listings are secondary to the main directory. They appear in search results only when no matches are found in the main directory or after all main directory matches have been displayed. Consequently, LiveDirectory sites typically receive less traffic.

2. Review Process: Unlike the main directory, LiveDirectory submissions are not rigorously reviewed by humans. It functions more like a search engine with categories, allowing a broader range of sites to be listed unless they are deemed inappropriate or utterly valueless. This openness, however, does not imply that abuse goes unnoticed.

The Path to the Main Directory

The LiveDirectory serves as a stepping stone to the main directory. User engagement with LiveDirectory listings is monitored; when a site garners sufficient clicks, it catches the attention of NBCi staff. A human reviewer is then assigned to evaluate the site, and if it meets the standards, it is promoted to the main directory, and the site owner is notified. This system reduces the workload for NBCi by using user interactions to pre-screen sites, only reviewing those that have proven popular among users.

Strategies for Advancing from LiveDirectory to the Main Directory

To transition from the LiveDirectory to the main directory, you have two options:

1. Paid Review: Paying a review fee, which was $99 and increased to $199 at the end of February 2001, guarantees a human review and potential inclusion in the main directory.

2. Organic Growth: Without payment, your site must first perform well in the LiveDirectory. However, without sufficient clicks, your site risks being buried under the plethora of other listings, making it unlikely to be reviewed or receive traffic.

Key Tactics for Success

To succeed organically, focus on two main areas:

• Keyword Selection: Choose keywords that are relevant and moderately used but don't result in a high number of main directory matches. This increases the likelihood of your LiveDirectory listing appearing in search results.

• Optimizing Titles and Descriptions: Ensure your site's title and description are keyword-rich to improve your LiveDirectory ranking. However, avoid keyword stuffing at the expense of click-through appeal. Striking a balance between keyword optimization and an engaging description is essential.

Remember, user clicks are vital not just for promotion to the main directory but also for maintaining a high ranking within the LiveDirectory itself. Always consider whether your listing would entice a user to click if they encountered it in their search results.

Conclusion

NBCi's directory system, reminiscent of Direct Hit's, offers a unique opportunity for websites to gain visibility. By understanding and strategically navigating the LiveDirectory, site owners can increase their chances of being promoted to the main directory, thereby boosting their online traffic and presence.

For more information on optimizing your online presence, consider exploring resources from Search Engine Journal and Moz, which offer comprehensive guides and tips on SEO and directory listings.