Search Engine Overview

This article may be freely published so long as the

author's bylines and author's resource box remain

intact.

Title:Search Engine Overview
Author:Sandra Lawton
Contact:sandra@sandradesign.co.uk

Copyright:©2002 by Sandra Lawton
All rights reserved.
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More about Search Engines
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Don't forget search engines are only one way to

promote your site. Ezines are an excellent source of

visitors. More about this topic at:

http://www.ezine-info.co.uk
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So Search Engines
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The page on our web site,

http://www.lawtoninfo.co.uk/se.htm, covers an over

view of search engines, so this page is very much

about giving you relevant links and prices, so you can

make your own decisions.

This information is accurate as we find it, but

changes happen daily on the internet, so we make no

guarantees.

Before you begin any submissions you must submit your

site to the Open Directory,

http://dmoz.org/add.html
Read submission policy first, but you won't get in

AOL, MSN, Netscape etc. if you're not in here.

It's FREE!

If your site is non commercial also submit to Zeal at,
http://www.zeal.com/users/become_a_zealot.jhtml

Free Submission
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Automated submission services submit to several

hundred engines at a time, either by software that you

can purchase and download or if you just want to

submit one site you can use a service such as World

Submitter.

Go to: http://www.worldsubmitter.com

For more control over free submission, visit our site

and use the links to the two services provided.

http://www.lawtoninfo.co.uk/freewebpages.htm

See below for free submission to Crawlers.

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Paid Submission - Read submission policies first!
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Yahoo
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If your site is non commercial you can submit to

yahoo, through their suggest a site, free of charge.

Go to:

http://docs.yahoo.com/info/suggest

Yahoo is still the biggest in the business, but they

also charge $199 just to look at your site. There is

no guarantee they will index you, and I know some guys

who are pretty expert on search engines and they have

had sites rejected by Yahoo.

If you want to give it a shot, here's the link:

http://add.yahoo.com/fast/add?+Business

Good Luck!!

Ask Jeeves/Teoma
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Both of these are powered by Teoma. Ask Jeeves is

built to 'answer questions' and sites that feel they

fit this criteria can attempt to submit free, but it

is not easy.

Paid subscription covers both services and is for a 12

month period. For $30 for the first URL and $18

dollars thereafter. You get:

>Your site indexed within 7 days.
>Your page refreshed every 7 days.
>Your page remains in the index for 12 months.

For more information about this service visit,
http://www.ineedhits.com

Lycos Insite Select
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Several pricing policies available to suit your size

of business.

Guaranteed 48 hour inclusion for one year with 48 hour

refresh. You have to pay an annual membership fee of

$18 and $12 per URL.

http://searchservices.lycos.com/searchservices

On to Crawlers
~~~~~~~~~~~~~~
Crawlers are so named as they literally crawl the web

looking for links to sites. Therefore the more links

you have coming into your site, the more likely you

are to get picked up! Persuade people to link to you.

Also pick up from the major directories, Open

directory, Yahoo and Looksmart.

Crawlers include: Google, AltaVista, Excite,

FAST,Inktomi. Teoma also crawls the web.

Google
~~~~~~
Probably the most well known and you can submit free.

Google results are also used by yahoo and netscape. To

submit to Google go to:

http://www.google.com/addurl.html

It can take about a month to be indexed and there are

no guarantees. You only submit your main page. With

some of the other crawlers it is a good idea to submit

several pages from your site.

FAST
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Free submission only, although promise of paid

inclusion to come. Also powers some of Lycos and has

it's own search engine, AlltheWeb.

Visit: http://www.alltheweb.com/add_url.php

Excite
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Rumour suggests this is a dying service, but as yet it

is still alive and well. Again no paid inclusion,

only free submissions.

Visit: http://www.excite/com/info/add_url_form

AltaVista
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Paid only.
$39 for 6 months for first page
$29 for additional pages/url's.
Weekly refresh.

Visit: http://www.infospider.com/av/app

Inktomi
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Powers HOTBOT, MSN, AOL, IWON

Sold by link partners who you can find by visiting:

http://www.inktomi.com/products/search/submit.html

$39 for first URL
$25 therafter.

Guaranteed inclusion within 48 hours, with 48 hour

refresh.

Pay per Click
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Basically it's exactly as it says. You put a bid for

your keyword/s and the highest bid, gets the highest

listing when someone searches using that keyword.

You can set a monthly budget, so you know what you're

spending.

Looksmart
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Visit: http://listings.looksmart.com

Visit: http://www.overture.com

So that's about it really. This only touches the

surface, but it's a good place to start.

Don't totally dismiss free submissions. They dowork.

If you are providing a service to a small geographical

location then it is probably a good start.

Have a great time!

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Sandra Lawton - MSc
Experienced Web Designer who has helped many small business' in the UK get online for the first time.

You may contact Sandra via e-mail at:
mailto:sandra@sandradesign.co.uk or visit her at
http://www.sandradesign.co.uk
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