Google Ad Basics: The Best Click You’ll Ever Make

Google all encompassing, all-powerful and now more so than ever, immensely profitable.In 2008, their profits surpassed $4.2 billion on revenues of $21.8 billion.What is perhaps most remarkable about these figures is that 97% of their income is from advertising.Now, one might feel somewhat anxious by these numbers, as they observe the worlds largest internet machine continue on a seemingly unstoppable path to information domination.Cynicism aside, what one must realize is that these statistics spell opportunity; not necessarily for the shrewd and slick corporate businessman, but for everyday people with an entrepreneurial dream.Google ads are an interesting proposition for any business, large or small, and this article will aim to provide a brief overview of how such ads are implemented and the subsequent benefits they could bring to your enterprise.First and foremost, starting a campaign is very straightforward, and consists simply of clicking on the Google Ads icon and following the basic instructions.The main concept behind the ads is that you control how much money you wish to spend, and where and when your ads will be shown.Moreover, you are not charged any fee up front, and only pay for the amount of times your ad is clicked on.This method is very convenient for advertisers who are only paying for their advertisements effectiveness.It is important to note that an advertiser can (and always should) put a limit on how much they spend in a day.Every ad can have a daily budget, which if reached (through a certain amount of clicks) will shut down that ad for the day and it will reappear the next day with a fresh budget.Thus given that an ad can be pulled for exceeding its budget, it is important to showcase that ad during the right time and in the right the place so that the consumers clicking on the ad are the ones deemed most likely to convert.Google facilitates effective positioning of an ad by allowing an advertiser to choose what time of the day it will appear, in what areas of the world it will appear, and which specific key words need to be searched for in order to trigger the ad.With this basic information one can easily target specific demographics and not waste money on users who are not interested in their product.The price of each click is based on the popularity of the keywords selected.The more popular the keyword, the more expensive each click ranging anywhere from a few cents to a few dollars a click.Each day the price fluctuates based on how many people are bidding for certain keywords and as such it is important to monitor the daily keyword price in order to ensure value for money.Perhaps the most appealing aspect of Google Ads is the ability to track your campaigns effectiveness.Marketing has forever struggled with gauging ROI, but with Googles technology each ad is traceable and their conversion rates can be measured.Google will tell you how many people clicked on your ads, when they did so and most crucially, how many of these clicks led to a conversion/ the definition of a conversion, whether it be a purchase, an enquiry or the submission of personal information is up to you.Given the targeted and user-friendly nature of Google Ads, not to mention its measurability, it is no surprise how profitable this company has become.So long as the bulk of web surfers continue to use their brand (a proposition which seems extremely likely), these incredible numbers should continue to rise.