How to Get Your Website Ranked High in Search Engines with Free Link Exchanges

A while back my website, www.BarrysBeanies.com, was ranked number 33 on Google search results for one of my most important keyword phrases, "Beanie Babies." I was determined to get my website to the first page of Google search results for this keyword phrase.  From what I had read about search engine optimization I knew one of the most important things I could do to get my web pages ranked higher on Google was to do link exchanges with other websites. There would be no cost involved other than my time to do these link exchanges.  So I started doing free link exchanges with other websites that had the same theme as my website. I could target any keyword phrase that I wanted to in order to improve my ranking for it on Google search results page.  I made sure that the title text link I exchanged with other websites targeted my most important keyword, "Beanie Babies." The title text link is also referred to as the "anchor text."  If I wanted to target the keyword phrase "Beanie Babies," I would make my title text link (anchor text) "Beanie Babies." This title link text would be a hyperlink and the URL would be the keyword phrase I wanted to target.  What I like about free link exchanges is that I can target one web page for different keyword phrases. So once I get a high ranking for one of my important keyword phrases, I can then choose another keyword phrase to target, and use this new keyword phrase in the title text link (anchor text) that I now exchange with other websites.  It is also important to try and do your free link exchanges with web pages that have a high Google Page Rank (PR). Try to get link exchanges with web pages that have a PR3 or higher.  Web pages that have a high Page Rank (PR) are viewed by Google as being more important and links to your website from these high PR web pages will help your website more than doing link exchanges with a web page with a PR1 or PR2. However, all link exchanges will help your website regardless of what the other web page's Page Rank (PR) is. It's just that high PR web pages will help your website more, especially if there is not many other links on your partner's web page that has your link. So having your link on a PR3 web page with five other links is better than having your link on a PR3 web page with 20 other links.  How do you tell a web page's Page Rank (PR)? You can download the free Google Toolbar at http://toolbar.google.com/, which will display the Page Rank (PR) of web pages on Google search results for any keyword phrase you enter into the Google search box.  Also, if you check the Google directory at http://directory.google.com/ and locate the category or theme of the websites you want to target, they will be listed with the highest Page Rank (PR) websites at the top of the list. Most of the sites near the top of the list will be PR4, PR5 or higher. These are the websites that you want to do your free link exchanges with.  Here is a copy of the e-mail I send to other website owners to request free link exchanges with.  

Hi,  I wanted to see if you'd do a link exchange with me. Many of the top search engines use reciprocal linking to rank your web pages. In order to have high ranking web pages you need links back to your website.  Here is my information: Title: Beanie Babies Description: You'll find over 500 different styles of Beanie Babies at BarrysBeanies.com. Many at up to 59% off retail. We also wholesale Ty Beanie Babies. URL: http://www.BarrysBeanies.com  Please send e-mail to BarrysBeanies@aol.com after you place my link on your website with the URL address of where it is located along with the information for your listing on my website.  Your information: Title: Description: URL: Once I receive your information I will place it on my Links Page and I'll e-mail the URL address where you'll be able to view your link.  Thanks, Barry Stein BarrysBeanies.com 

 Do free link exchanges work?  Well, as I stated above, my website, BarrysBeanies.com, was ranked number 33 for "Beanie Babies." After I did about 50 link exchanges with other websites my rank on Google for "Beanie Babies" reached number two in the search results. So free link exchanges work! Search engine ranking is one of the most important parts to your overall Internet success if you have a website. In fact, it may be the most important thing you can learn how to do in order to have a successful Internet business.