"Secrets To Using Keywords!"

Once upon a time, not so many years ago, if you needed
to find something all you had top do was to let your fingers
do the walking for you. And the Yellow Pages are still are
great place to look for a specific type of business or service.

But that was then.

Now we have the Information Super Highway. Finding
information, or anything else for that matter, is simply
an act of entering in the correct keywords at your
favorite search engine or directory.

Keywords are the 21st century equivalent of the Yellow
Pages and they are necessary to find whatever it is that
you seek online. But, not only do you find things with
keywords, they are also what others will use to find you.

The keywords you use on your website will determine
exactly how your website will perform in search engine
and directory searches made by potential visitors.

This can have a huge positive or negative effect
on the exposure your website receives from the
global audience of the Internet.

Traffic is essential for the success of any website.

It does not matter what the purpose of the website might
be. Without traffic, then you are creating a website that
will never be seen by anyone other than yourself.

For those of us attempting to do business online,
the proper use of keywords can make or break you.

Here are a few important points to consider:

1. Choose Proper Keywords.

If you are selling fresh fruit online, it will not do you
any good to use words that describe auto parts. The
keywords you choose must be closely related to that
subject or topic which will be found on your website.

2. Good Use of Keywords.

Not only must you choose the correct keywords to
describe your website, but you must also make use
of those keywords throughout the actual body of
the text of your website.

3. Excellent Use of Keywords.

Many people go to the trouble of researching keywords to
make their web site as attractive to potential visitors doing
searches but fail miserably at the most important element
of the entire process by naming the Title of their website
Homepage.

Make use of your keywords in your website Title!

4. Do NOT SPAM Your Keywords.

It has long been thought that repetition of keywords will
improve the ranking of your website. While this was true
many, many years ago, it is not to be used today or your
website will be penalized if not outright banned by the
major search engines and directories.

Use keywords only one time each in your Title and within
the Meta Tags of your web page HTML.

The exception to this rule is the repeated use of the same
keyword within the actual text of your website but ONLY
if the keyword is relevant. Repetition for repetitions sake
will also cause you to be penalized or banned altogether.

5. Research Your Keywords.

How would someone find you online?

Pretend you are a potential visitor to your website and
compile a list of words you might use at a search engine
or directory and research what these terms bring back
as results to your inquiry.

Is your website already among the search term results?
How about your competition?

If neither appear in the results of your search then you
need to try using other keywords.

You can even cheat a little on this by visiting your
competitor and viewing the source of their web page
to determine exactly which keywords they are using.

6. Modify Your Keywords.

Just because you finally compile a list of keywords
do not fall into the trap of thinking that they are
somehow now etched in stone.

Not on the Internet.

Review the most common search terms being used
at least once every month or two and modify, adapt,
adjust and overcome any problems by making changes
to your list.

A great way to keep tabs on the most popular terms in use
on the Internet can be determined by accessing various
FREE services that exist online dedicated to compiling
a list of the top current search keywords.

You can access our "FREE List of Keyword Services"
by sending a blank email to our auto-responder at:
mailto:keywords@emailexchange.org

Making use of these little secrets on keywords will
insure that your website is always in the top rankings
of searches done to find your unique web page content.