Web page positioning is a crucial yet often overlooked aspect of website management. It can be a tedious task, but its importance cannot be overstated. Effective page positioning is essential for any website that aims to gain visibility and improve its search engine ranking.
High ranking, high scoring, and good placement all refer to the same concept in the realm of search engines. Each search engine evaluates submitted pages based on its unique criteria. Despite the variations, some principles remain consistent across different platforms. Most search engines use software to swiftly scan the pages they receive. The software then categorizes your site according to the search engine's database. When a user searches for specific words, the system retrieves the most relevant sites that match these words from its database. The frequency and placement of these words on your site can significantly influence your page's ranking.
Key words are arguably the most critical factor behind a successful website. They capture the viewer's attention, keep them engaged, help your site appear in search engine searches, and drive additional traffic to your site. Choosing your key words should be a thoughtful process. Here are some steps to guide you:
Meta tags, headers, titles, key word tags, and descriptive tags can be found at the top of a page when viewed in raw HTML code. This information is invisible to viewers but can be read by search engines. This section largely determines how a page will be placed in a search.
To find where to place your key words, open your page in an HTML editor. The words you use for this section should be formulated using the key words you chose earlier. Key words should also be placed in the "Key Word" tag of your page, in the header, title, and in the body text of your page.
Different pages in your domain cover different topics. Use that to your advantage by choosing descriptive key words that are highly searched for individual pages. This can turn each page into its own high-ranking, viewer magnet.
Ensure all of your pages are linked to one another. This is vital for search engines to encompass the entire domain. Any unlinked pages will not be indexed.
Once your pages are ready, you can submit them. Search engines prefer manual submissions. To keep your page scoring well with the engines, submit often - once or twice a month should be enough. Over submitting can cause your page to be dropped or penalized for spamming.
In conclusion, mastering the art of page positioning can significantly improve your website's visibility and search engine ranking. It may be a tedious task, but the benefits are well worth the effort.
