... about the big S. Don’t let the young folk ... That’s what I’m going to talk about. SPAM. I’ve seen from my inbox this is a subject that can’t be covered enough. I’m not going to c
6/18/02
Talking about the big S. Don’t let the young folk read.
Yup, That’s what I’m going to talk about. SPAM. I’ve seen from my inbox this is a subject that can’t be covered enough. I’m not going to cover the legal issues, such as getting you Internet service turned off. I’m not going to discuss the moral, or ethical or any other philosophical issues. I’m going to tell you exactly how it’s killing your chances at making money.
I run ads every week for NetSteals News in the ezines I get, just as you run ads in this. What, you didn’t think I got ezines? Sure, tons of them and read ‘em too. In order to advertise NN, I have to give my email address so people can subscribe. Every time one of my ads run, I get at least one UCE or unsolicited email from someone trying to sell me something. They see my email address and decide to send me an offer.
Stop and think about this from a business point of view. If this person was offering to give me free money, do you think I’d trust them when they had just spammed me? However, if they took the time to subscribe to NN and find out what we’re about; and run free ads, I would of course be reading their ads as I do yours. However, that takes time. But, having a huge email list in which you sell nothing is not as effective as having a list of five people who want to read your offers. I can’t stress that enough.
People who spam are merely giving themselves the illusion they are doing business. Sure, they may send a lot of emails every day but no one is going to buy things from them. Actually, people are prone to complain about them and cause them to lose their means of conducting business, i.e. Internet access. I had a bounced email from one of our members. I was chilled when I saw what it said. See below.
Hi. This is the qmail-send program at hookworm.frognet.net.
I'm afraid I wasn't able to deliver your message to the following addresses.
This is a permanent error; I've given up. Sorry it didn't work out.
64.157.4.82 does not like recipient.
Remote host said: 553 VS10-RT Possible forgery or deactivated due to abuse - see http://help.yahoo.com/help/us/mail/spam/spam-18.html (#5.1.1)
Giving up on 64.157.4.82.
This is when I decided to write this article. I don’t want to lose another member like this. I don’t want any other members on my list like this. I’m worried and discouraged that this person may have been contacting you with scams.
I am going to say it again. Don’t spam people. Taking a short-cut will only lose you business. You have absolutely nothing to gain by this. There are no short cuts to good business practices. What we do today will follow us, good or bad, tomorrow. Sincerely, Cheryl.
Cheryl A. Crossan is the Publisher of NetSteals News which focuses on helping people design, host, find marketing partners and advertising for little or no cost. mailto: pooka@frognet.net
