Top Ten Junk Email Do's and Don'ts

Top Ten Junk Email Do's and Don'ts
© 2003 - Esu Matra

First, a definition (several definitions, actually)...

Spam Email: Refers generally to email communication that you
do not want, from senders that you do not have any existing
business relationship with, sent in large quantities of mostly
identical messages. Also refers to junk email, UCE
(Unsolicited Commerical Email), and sometimes to bulk email.

It seems that email usage has turned from being a window on the
world to being in a cell in a fortress or castle. You are
afraid that you don't have enough defenses. You don't like
being in the fort, because you remember that only a short while
ago this same location was a beautiful open field.

We wrote the preceding paragraph before attending the momentous
U.S. FTC Spam Forum that ended in May 2003. The forum was
attended by people on all of the many sides of the
"anti-junk-email" war. But, at least one of the panel members
echoed the feeling that the junk email problem will be solved
when your email in-box operates like it did when you (for you
internet old-timers) first started. In those days, you just
got email from people and organization you knew, and the "open
field" of email communication really was beautiful - no junk.

The attendees at the FTC conference and other similar forums
about junk email do not always agree on the definition of,
the best solution to, or the scope of the junk email problem.
But for most emailers, there is general agreement that it is
a growing problem that they want stopped - fast!

There are many possible variations to the top ten junk email
DO's and DONT's list below. The items are presented with
some humor to keep a light edge to a serious problem:

1. DON'T use the unsubscribe option or reply to junk mails - this
option at the bottom of a junk email message is a trick that
spammers use to make sure that the address is real. However,
at the FTC forum it was reported that unsubscribing does not
seem to increase spam, so it may not result in too much damage
if you have unsubscribed or replied in the past. Also, if you
remember subscribing to the sender, and believe them to be
reputable, then use the unsubscribe option provided.

2. DO spend time complaining about spam, responsibly and
appropriately. Do realize that the sender of any email can be
faked, along with other information. Your internet service
provider (ISP) can help you in tracking down the real
sender.

3. DON'T view or even pre-view a suspicious message while online.
Why? The pictures used in some messages are only retrieved
from the spammer's computers when you view the message, and
at that time you could be telling the spammers that you
received the message. It has been observed that identical
junk messages may have different codes - possibly to get
past email filters, or possibly to track who opens the
messages. Note that some online webmail providers allow
you to not retrieve images when viewing messages, and this
option is recommended to prevent spamsters from measuring
the effectiveness of their work.

4. DON'T buy anything from a spammer. Search and find a
substitute elsewhere.

5. DO read privacy policies of every site that you give personal
information to. These documents are on every responsible
organization's website, and the pages tell you what they
will do with your personal information.

6. DO realize that you may have okay'd the spam - perhaps you
provided your email address to a company that stated in its
privacy policy that it will provide your information "to
affiliated sites"... this means that if they affiliate with
10,000 sites, then you may get 10,000 or more 'opt-in' junk
emails. More responible or ethical of companies will let
you decide, or inform you of other options. However, as
noted at the FTC forum and elsewhere, this creates a
loophole - claimed by bulk emailers as legal - for using
your address for just about any purpose. Millions of
people have wanted to win contests or prizes, and given
their email addresses, only in many cases to find out that
they won a ride on the "Wheel of Spam Carousel"

7. DO get a disposable or extra email account to give to
"suspicious" sites (even if they have a privacy policy that
you like).

8. DON'T get too crazy or upset about all of the junk - you have
better uses for your energy and talents! Also, calling the
spammer-provided toll-free numbers (in the U.S. at least)
can reveal your telephone number - even if you block the
caller id.

9. DO be prepared to spend money, time, or both in order to
achieve a slimmer email in-box. There are products and
services that can help, some free, but they all take time
to understand and use effectively.

10. DO stay informed - technology, laws, and tricks are evolving.
Locations of online resources are provided in many places,
and there are a continuing stream of articles in the news.


Copyright 2003 Esu Matra