Enjoy Your Running through Wearing Adidas Running Shoes
Running shoes that belong to Adidas Colima Cool Breeze series, in 2012, have been solemnly released. Many well-known stars have taken part in shooting the promotion film. With a view to make more people experience the fun running sport, this style of shoes can inspire more people to go into action. This running shoes style is going to be proper to runners at different degrees.
The 2012 new Colima Cool Breeze series of running shoes of Adidas running was launched officially on April 11,
2012. Yao Chen who was a famous actor and Zou Shiming who was the winner of Beijing Olympic boxing were invited together to open the trip of the full 360-degree cool breathable running of Adidas's new season. In Adidas's one hundred stores, the breaking ice and winning cool breeze running shoes interactive activity is going to be promoted from April 14, and they would like to invite consumers nationwide to participate in.
In the meantime, the "Indiana Jones" mobile game is going online, and runners will be offered with the cool running that is full of interests. As for the running sport, marketing activities of this series are concrete displays of the brand idea named "try your best" of Adidas. It aims to promote the 360-degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.
Adidas 360-degree breathable and cool running release conference began with a propaganda film, which was jointly shot by the international superstar David Beckham, NBA "the most valuable player" Derrick Rose, "the world football player" Ligonier Massey, the Olympic "Asia boxing champion" Zou Shiming and a queen of the song circle, Katie perry. In the press conference, Zou Shiming and Yao Chen these two stars have highly praised the Colima Cool refreshing running shoes. Even if facing the challenge that the running shoes were frozen, they also tried without hesitation. They eventually got the Adidas refreshing breeze running shoes of Colima Cool Fresh Ride what they hoped because of succeeding in using their talents to break the ice.
About shooting promotion video on the spot; Zou Shiming also shared his experience. He said: "It is an unforgettable experience to cooperate with superstars from different areas this time". "More people are going to experience the boundless joyfulness if they can be persuaded to take part in running through this set of promotion video". He made a supplement, "It was my luck to experience the super-breathable performance of the new Colima Cool fresh-breeze running shoes in advance when I shot the video, and it made my feet always stay dry and comfortable". For every running enthusiasts who keen on running, the Adidas fresh breeze running shoes of this new season is worth having.
The endorsement squad with lots of stars perfectly interpreted the brand spirit of Adidas "try your best", and it encouraged the world's young people to totally devote to the 360-degree breathable and cool running rank and explored the running pleasure. It was said by Jenks Meyer who is the vice president of the performance department of Adidas that it was their pleasure to go on writing the classic legend of Adidas Colima Cool, and provided new fresh breeze series running shoes for people who love sports. This style is a classic work that is made by lots of people's efforts, and it is suitable for runners at different levels as well as to make the running process be more comfortable.
