4 key-points for WhatsApp blasting softwares, you need to know while using

Everything changes, in the area of digital marketing, when you pitch leads by directly messaging them on their personal phone numbers.

Bulk messaging is surely one of the most lucrative and sped-up digital marketing options. Every business should be utilizing this important technique, to increase sales and brand popularity.

And, what is the best platform to practice bulk messaging on? Definitely, WhatsApp – the leading cell-phone messaging service in the whole world!

There are several WhatsApp blasting software names, which are currently roaming around in the market. But, should you be using them? Or should you be happy and content with creating multiple “Broadcast lists”, on WhatsApp, for sending bulk messages?

There are a few points you must know if you choose to use these text blasting softwares.

They're all made by third-party developers, who are not working closely with WhatsApp. They are not pre-informed about any changes in WhatsApp messaging rules.
None of them holds any responsibility for violating policies.

Let’s get the 4 key-points straightened out,

before you take a glance at all those WhatsApp blasting softwares names.

1. Never message to non-WhatsApp numbers:

This is the biggest mistake you can make. First of all your brand reputation can be ditched, and then you will be losing leads.

If you message a non-WhatsApp number, the messages will be delivered to their cell-phone inbox, reading ‘this certain business, or person has invited you to WhatsApp’! This is seriously the last message anyone wants to receive!

Now, these WhatsApp blasting softwares don’t know ethics or keep these trivial matters in their logical thought processes! They just send messages! That’s what they are supposed to do.

Only the most advanced blasting software will help you filter out invalid WhatsApp numbers, before initiating a bulk messaging session.

Hence, be cautious!

1. Break the patterns of bulk messaging sessions:

WhatsApp algorithm is very intelligent. It usually considers any third party program or bot as a threat.

When you start to send bulk messages, you have to program and schedule it in the blasting software settings.

Your messages will be scheduled and sent accordingly. If WhatsApp notices, that the pattern is consistent, and programmed, you will be banned on WhatsApp permanently.

Therefore, check whether or not, the blasting software is giving you the freedom to schedule messages as per your preferences.

Only make a subscription to a software, after confirming this criterion!

And, once you are using it, make sure to change the schedules from time to time. This is highly mandatory.

1. Always use the updated version of WhatsApp marketing blasters:

WhatsApp regularly makes changes to its existing messaging terms and rules.

So all these softwares you are using, need to be aware of these changes. Because if anything happens, you will be held responsible by WhatsApp.

And, your brand reputation can be doomed.

Hence, in the swarm of all these flashy WhatsApp blasting software names, choose the one that offers regular updates based on any policy changes of WhatsApp.

Plus, any software should by giving updates anyway, because Operating System compatibility is a big issue for any application. Buy those that are supported on multiple OS versions.

1. Study the reports very well:

The last point is very critical.

Your bulk messaging software should be generating reports for every single messaging session.

And, these reports do work as case studies. You need to come up with the time and labour to check out which numbers are turning into leads, or are showing interest in your promotions.

How many have unsubscribed from the automatic messaging list, and how many have blocked you! All these insights are very important to look at.

Your marketing team needs to eradicate the pitches that are showing no returns; and pitch again to those leads, who have sparked a sign of interest.

To finish it off, I would like to say, that you need to be very careful while using these text blasting softwares for promoting your services and products, on WhatsApp.

One mistake, will make you suffer a big time!

But, guess, you now know which points to look after!