Digital Transformation is centered around giving users a unique digital experience, whether they visit a mobile app or website. It is essential for ecommerce companies to enhance the digital expericence of its cusotmers.
E-Commerce has taken the market by storm over the last decade or so. Every other business is trying its hands on selling products and services online. If you are one of those, who also want to pursue your business online, you need a well-constructed eCommerce website that consists of your available product and services.
As you must be aware that the competition in the eCommerce industry is very high and thereby one thing that can distinguish you from your competitors is your eCommerce website and the digital experience you provide to your customers and visitors.
Hence, your eCommerce website should be unique and include all the trending features such as 360-degree product preview, advanced filtering, dynamic product search and animation etc. Today we shall delve more into the eCommerce web design features that will help you do well in your eCommerce business.
Mobile-Friendliness
Today when almost everyone carries a smartphone, it would be very hard for you to survive in case your eCommerce website is not responsive. Many times, online shopping is done through the smartphones and if your eCommerce web design only supports the web, it simply means that you’ll lose all those billions of users who use their smartphones for shopping. Hence, mobile-friendliness is a must have feature for your eCommerce website,
High-quality Images and Videos
Earlier, we used to see only one image of the product with the price tag and a few features but the times have changed now and so have the users. They want to see all the features and multiple images of the same product.
They sometimes want to zoom the product image so that they can check inside-out of the product. In some eCommerce website, you will also find a video that explains how the product is used.
Many ecommerce companies have started using Augmented Reality and Artificial Intelligence to provide a never before felt or seen experience, and take the shopping experience to the next level.
Therefore, your eCommerce web design should also incorporate these features to make sure that your eCommerce website is no less in any aspect.
Display Customer Reviews
People do like to see the reviews of the other customers. This is also one of the most crucial elements of an eCommerce website these days because many customers change their buying decisions due to the positive or negative reviews of a particular product on the website. So, if the majority of reviews for your products are positive, then you should display them on your website.
Promotional/Seasonal Offers
Promotional offers with some catchy headlines and slogans can influence a customer to make a purchase. This is the reason why almost all the eCommerce brands come up with some or the other offers from time to time. Therefore, if your business allows you to offer some discount to your customers, you should display that offer to the customers right away on your site. This will not only retain your existing customers but also help you create new customers.
Related Products
You must have seen the related products or items below the actual product that you are viewing on an eCommerce website. For instance- if you are selling a mobile phone on your website, the related product could be a memory card or a mobile back cover.
The buyers may get attracted by the related products and sometimes they may end up buying the related products along with the main product while originally they were only looking for the main product. This is a great strategy to enhance the sales and customer engagement on your website and should certainly be used in all the eCommerce web designs.
Secured and Advanced Payment Methods
When a customer makes a purchase, he will obviously look for the payment options. It doesn’t matter whether you ask your customers to pay through net banking, credit card, debit card or the payment wallet, your payment gateway has to be advanced and secured. When a customer makes a payment to buy any product on your website, he has to share the most confidential information on your payment gateway.
Therefore, it is your responsibility that their payment information is not compromised and they don’t have to keep entering the information time and time again due to your old and outdated payment method.
Ease of Navigation and Usage
This is the most basic feature that all websites must have. When a user opens your website on his computer or smartphone, he should be able to find exactly what he is looking for with ease.
In case your website is complex to use, only an intelligent user can buy your products and services and you may miss out on those users who are not that smart to open various options on your website. Hence, your web design should be simple so that anyone can check it out.
