In between the millions of apps, it's very hard for developers to build an app that can get the permanent position in user's heart.
Developers have to make a lot of efforts to make their app reachable to the targeted audiance. But even if developers are successful in their efforts, uninstalling an app takes just second. Developers have to a build creative app that not only tend to engage the user longer on a per session basis, but users are motivated to return again and again.
What is App Gamification
App Gamification is a concept of applying game mechanics and game design techniques to the app to engage and motivate users to achieve their goals.
Learn how to gamify the app
Points
Points can prove as a powerful user motivators. According to human psychology, people like to earn and collect points. Depending on the depth of gamification logic inside the app, points can also be used as a type of in-app currency.
Levels
People have a natural tendency to display an achieved proficiency. Levels are the digital equivalent of a belt in martial arts, a rank in the Army, or the title on a business card.
Challenges and achievements
While using the app, users like to feel like they have a mission, this concept helps to keep users engaged with the app. Achievements are the visual proof of completing a task. Though digital badges or trophies have to be shared via social media. In a way, users can be engaged.
Leaderboards & Progress bars
Leaderboards are obviously the preferred one because it's a collection of high score boards so users can gauge their performance against the peers that helps to encourage the battle among users. But, not all apps lend themselves to leaderboards. Progress bars is also one of the effective methods for indicating progression.
Goods
Users earn the points to spend, if app can convert their points into the gift as a good, then app can always stay in user's mind. The goods purchased with the points can be a physical (ex. Cloths, Books..) or a digital (ex. E-books, e-tickets..). All the activities help to encourage users and to increase their time duration that they spend on the app. Also, this logic is motivate users to come back again and again.
Rewards
To give rewards to the user is a great logic to gamify the app. It helps to create a grip on user. According to user's earned level and points, give proper reward. Reward may be digital or physical. This helps to build a strong relationship between the giver and the receiver, and create a deep impression on user's mind.
Above techniques help to gamify the app, successfully. It's not necessary to implement all the methods inside the app for gamification. App gamification depends on the type of app as well as the type of end-users. There are many gamification platforms available, that are driven from a web console, means the majority of the configuration has done using a visual editor. Some of the most popular gamification platforms are Apple's Game Center, Google Play Game Services, and Amazon GameCircle.
