The service business is all about relationships. It’s about making customers feel like they are appreciated. And with today’s competitive global market, you are up against everyone else for winning over customers’ hearts and minds. To win, you need a solid set of strategies, tools, and tactics.
One of the best things you can do for your service business is to leverage mobility. Here’s why:
1. Prospecting Speed
It’s true that customer relationships start out fast. If you aren’t the first one there, you will miss out on opportunities. To avoid that, use mobility in the form of apps to map out territories where you can reach your customers. This leaves you with a number of options. You can send out post cards, target them online, or have your sales reps visit them in person all by using a mobile app.
2. Field Employees
If you are responsible for customer service in the field, you know how difficult it is to track how well your workers are doing. You might wonder if they are repairing things correctly and if the customers are satisfied with their work. However, now you don’t have to worry. With the right set of software suites, you can see exactly where your service techs are. You can even have surveys to find out in real time how satisfied they are.
3. Appointment Verification
One of the things that wastes the most time in business is when your customers don’t show up for service appointments. The reality is that most people entirely forget about their appointments. As a result, they won’t just show up because you agreed to it verbally. They might need an automatic reminder or a ping to help them get their act together. That way, you aren’t wasting time sending out your expensive service personnel to an empty house.
4. Sales
Customer service is ultimately related to sales. Sales depend on customers being happy. You can help boost your company’s revenue if you use mobile technology because you can react faster to those who are unsatisfied. Then you can find out what they want and help them get it.
5. Cost
If you work in field service management, you know how expensive it can be to use old technology. Often times, suppliers lock you into a product or software that you simply don’t use or want. With newer mobility options, you can ditch the old school and start using what works today. A huge upside of this is that you’ll save money in the process. There’s no better feeling than knowing you’re staying under budget and still meeting your needs.
6. Analysis
With big data, you can analyze anything. Going mobile means access to that data. Your accountants and other service personnel can make great educated guesses about the best way to leverage the resources available to you this way.
7. Followup
When customers don’t get followed up on, they can get resentful. That can lead to them going to the competitor. And if they offer them better service over there, good luck winning them back. With the speed of mobile, you can follow up instantly. This goes for answering questions, giving quotes, refunds, and customer surveys.
8. Referral Automation
With field management software, you have a distinct advantage over people who don’t use it. The reason is because you can tap into the power of referrals. Referrals are the most effective way of growing your business. They are free, they spend more, and they already trust what their friends say. This means when it comes down to the close, they’ll be easier to persuade to purchase or have you back out for service sooner. Don’t neglect this gold mine of an opportunity or you might regret it.
When it comes to the ultimate business acceleration technique for customer service management, going mobile is at the top. Not only is it the way that people communicate today, it is also faster, cheaper, and more powerful for you and your business. So consider getting help with your software plan today so you can start taking advantage of the technology that exists today.
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