How to grow your retail store email list?

If you are planning to do email marketing, it is important to build an email list. Before that you need to understand about email marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing is an excellent way to reach your customers with low cost, so that most of the retailers now focusing on email marketing.  Due to that nowadays building an email list for your retail business is very important.  Here are some ways to build an email list for your retail shop.

• Website contact us form:

Nowadays, most of the retailers having a mobile friendly website for their shops/business. You can create a Contact Us form on your shop/business website and start collecting email addresses through that form.

• Newsletter sign up form:

By using a newsletter sign up form on your retail business website, you can collect freely and easily your customers' email addresses who all are interested in your newsletters.

• Use pop-up forms:

You can add a pop-up form on your website for collecting email addresses of your website visitors for providing any kind of special offers.

• Social media and Paid ads:

With the help of social media, you can conduct so many contests and require an email address for entry. Another popular way is to collect mail addresses is through social media ads and google ads. Facebook lead generation ads and Google lead generation ads are the examples of paid ads.

• Collect email address from POS database:

Another common way to collect email addresses is through your retail POS system. Most of the retail point of sale software's now collecting customers' email addresses for sending the bills/receipts after their order. So, you can use that emails for growing your email list.

• Collect email addresses in person:

Simple and easier way to get an email is to collect an email address in person. For that, you can ask email to the customers directly while they're shopping.