Releasing your first mobile application to the market is an exciting event. Even if it does not necessarily perform well, it can still serve as a learning experience and a way for you to make your next mobile offering better.
Releasing your first mobile application to the market is an exciting event. Even if it does not necessarily perform well,
it can still serve as a learning experience and a way for you to make your next mobile offering better. Whether your first app flopped or flourished in the market, there are undoubtedly things that you can improve upon in your follow-up offering. To encourage such a frame of mind, here are a few ways that you may be able to make improvements with your second mobile app.
Eliminating Glitches
Anyone that has ever used an app knows about glitches in software and how bothersome they can be. What’s more, it is more than likely that you have encountered a fair share of glitch issues with your initial mobile app offering. While sometimes these software issues can seem impossible to avoid, there is definitely room for you to reduce them when designing your second app. Working with your programmers, you should aim to eliminate as many occurrences of glitches as possible. Even so, such issues can still arise, which is why you should stay on top on your new app’s user feedback. Additionally, when you get feedback of glitches in the app’s programming, you should immediately work on releasing an update to fix the issue(s). A quick response to such issues can really improve your reputation with users, and in the market as a whole.
Better Marketing
For mobile enterprises, marketing is an aspect that can suffer the most. It is quite common, in fact, because most mobile technology-minded individuals do not always come with the skills or experience to properly advertise and market their finished product to target demographics. If you fall into this category, you should aim to better your marketing efforts for your second app. If your budget allows, this could mean hiring a marketing consultant, or it could simply mean you need to be more outgoing with the marketing of your next mobile venture. Either way, and regardless of how successful your first app was, you can always improve upon its marketing.
Design Aspects
Whether the interface or navigation, it is very unlikely that you got such design aspects perfect on your first try. Not to mention, your next app may be completely different than the first, which would require its design aspects to follow suit. So, as you aim to improve upon your initial mobile offering, take a look at its various design aspects, including the interface and navigation, then decide how you can make them better on your next app. Through such brainstorming, you will likely want to gain input from other team members, and even those outside your company, to see exactly what design aspects users look for when using an app like yours.
Conclusion
It goes without question that your first mobile app was probably not perfect, and even if it was, you would still want to improve upon it. As a mobile enterprise, you should always aim to produce a better mobile offering than your last. Whether it is by improving the marketing, its design features, or eliminating as many software glitches as possible, with your next mobile offering, you have the unique opportunity to make something better than its predecessor. Then, when you release your second app on the market, you get the distinct pleasure of improving on it with your third mobile app.
