List of Top 20 SaaS Products and Companies to Watch out in 2020

Originally Published at Troop Messenger 

 

Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2020 of India & Worldwide ?.

 

Your search ends here.

 

You can find all the examples of SaaS facts, Saas statistics, Saas Industry and  Saas examples. Read on to know.

 

Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?

 

Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.

 

Vendors and businesses are either building new SaaS products or acquiring the existing ones.

 

Wait for a couple of more years and your workplace will never be the same again.

 

Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection.

 

Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.

 

 

While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing. 

 

List of saas content

 

1.  What is SaaS and its Definition

2.  Examples of saas companies

3.  SaaS Solution: Advantages

4.  SaaS Startups: Facts & Statistics

5.  Categories of saas companies

6.  SaaS Products and Companies

What is SaaS and its Definition

Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser.

The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.

 

Examples of saas companies

BigCommerce

Troop Messenger

Salesforce

Google Apps

Dropbox

MailChimp

Hubspot

ZenDesk

DocuSign

Slack

SaaS Solution: Advantages For consumers:

The ability to access the software on any device, at any time, anywhere

Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront

Instant software upgrades access

For companies:

Faster deployment of the solution in the company

Increase in data security and decrease in software piracy

Higher reliability because of scalability options and upgrade on-the-go

Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).

 

SaaS Startups: Facts & Statistics

By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio).

As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently).

The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com).

38% of companies are almost running as SaaS companies (bettercloud.com).

 

73% of businesses are planning to shift as a SaaS company in the next few years (bettercloud.com).

86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud)

What kind of multiples category do we see for saas companies?  

Customer Relationship Management (CRM) Software

Enterprise Resource Planning (ERP) Software

Accounting Software

Project Management Software

Email Marketing Software

Workplace Collaboration Software

Workplace Attendance Management Software

 

Top 20 SaaS Products

 

1.  Dropbox

2.  Troop Messenger

3.  MailChimp

4.  HubSpot

5.  Salesforce

6.  Slack

7.  Time Dynamo

8.  Atlassian Jira

9.  Click2Magic

10.  GitHub

11.  Pluralsight

12.  Workday

13.  Survey Monkey

14.  iBUZR

15.  Veeva

16.  Splunk

17.  Paycom

18.  Wix

19.  TaskRabbit

20.  Teem   

Dropbox: Cloud Storage Software (B2B, B2C)

About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company

USP

Ability to share photos and files without a USB drive

Team collaboration from anywhere, at any time. 

What worked for them

Innovative service and product approach that replaced USB drives and pen drives forever

Easy installation process

Dropbox offers a multi-language support

The app is available on multiple platforms

Simple design

User-friendly interface

High awareness among internet users

 

Troop Messenger: Team Chat Software (B2B)

About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company

USP

High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations.

Forkout (Send a single message to multiple users/multiple groups at once)

Burnout (private chat conversation window)

What worked for them 

Reaching out to customers that are looking for Slack Alternatives

Enhancing security with multi-factor authentication.

Quick response rate

Reduced storage cost

Reaching out to customers with successful case studies 

MailChimp: An Email Marketing Tool (B2B, B2C)

About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs.

USP

Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp

Specific strategies of customer retention & acquisition

MailChimp repeatedly targets their prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent.

All in One Marketing Plan

Personalized behavior-based campaigns

Creation of marketing content using different audience tools

What worked for them?

This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.

 

They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers

 

HubSpot CRM: Customer Relationship Management Software (B2B)

About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market.

USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with:

Microsoft

Google Dynamics

SugarCRM

BaseCRM

Google Chrome

Salesforce

Zapier

Shopify

Specific strategies of customer retention

Free pricing model with all essential features

Frequent mapping out of customer experience

Highlight case studies during their sales and marketing processes.

What worked for them?

Lead Importing

Intuitive Interface

Email and Phone Integration

Drag and Drop Communicator

 

Salesforce: A Cloud Computing Service Software (B2B)

About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for  

Products Example:

Salesforce Sales Cloud

Salesforce Community Cloud

Salesforce Collaboration

Salesforce Commerce Cloud

Salesforce Platform

Salesforce Einstein

USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.

 

Specific strategies of customer retention

Salesforce has repeatedly worked to be perfectly clear in their marketing messaging.

Making Every Employee a Key Player in the customer retention strategy

Engaging the marketing leaders and Select Journalists

Using Storytelling technique as a key marketing strategy

 

Slack: A Workplace Collaboration Tool (B2B)

About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.  

USP:

One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth.

With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.

Specific strategies of customer acquisition & retention

Fair Pricing Policy

Growth acceleration via thousands of integrations

Great implementation of customer feedback

What worked for them?

Slack didn’t build too many features, rather focused on establishing a few of them very well.

For example, they focused on the three main features: Search, Synchronisation, and File Sharing.

These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.

 

Time Dynamo: Attendance Management Software (B2B)

About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise.

Tvisha Technologies, an Indian based SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.

 

USPs

Biometric Integration

Attendance Tracking

Analytics and User Report

Payroll and HCM Integration

Specific strategies of customer retention

Re-engagement of customers

Leveraging of customer feedback

Over Delivering on the promise

What worked for them?

The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.

 

Atlassian Jira: Software project management tool (B2B)

About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software.

USP

Roadmaps for communicating plans with the stakeholders and employees

Kanban boards for full visibility

Easier configuration

What worked for them?

Agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:

Sprint Report

Version Report

Velocity Chart

Burnup Chart

Calculative flow diagram

 

Click2Magic: Customer Live Chat Support Application (B2B)

About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, an Indian based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries.

USP: Agents get to stay in touch with the customers and resolve queries even when they are not at their desk, i.e., anytime and from anywhere.

What worked for them?

Help Centre for valuable customers through Mobile and Web Application

Provide Support even when agents are on the move

Availability for both iOS and Android devices

 

GitHub: Software Development Program (B2B, B2C)

About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users to take collaboration to the next level with many administrative and security features designed especially for teams.

USP: Bringing together teams to work through problems, share ideas, and learn from each other along the way.

Specific strategies of customer retention

Building a most important social network for software engineers

Developing a massive code repository

Word of Mouth by Superfans

What worked for them?

Facilitating integration of tools that a user has been using through integrations

Freemium pricing plans

Welcoming Open Source

 

Pluralsight Skills: Technology Skill platform (B2B, B2C)

About the Company:PluralSight is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their career move forward.

Using this SaaS product, you can upskill your team into a better workflow efficiency and modern roles

USPs Training modules trusted by companies of different sizes to help them scale their business further.

What worked for them

Targeting the companies that faced backlash due to unskilled labors

Making Skill Development a strategic priority

Safeguarding against the security threats

Software Dev Teams

IT OPS teams

  

Workday: Cloud ERP System for HR, Finance and Planning (B2B)

About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this tool, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement.

USP

A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance.

Handling of accounting tasks from an analytical perspective, native accounting functions

 

What worked for them?

Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic.

Offering an Easy-to-Interpret Dashboard Visualisation

Personalizing each employee’s education with interactive materials and tailored lessons