Progressive Web Apps: Underlying Benefits of Developing Them!

Today, the world’s leading brands are switching to progressive web apps at a fast pace. But why?

Well, let’s look at some interesting facts and figures about PWAs.

• After creating its PWA, OLX experienced an increase in user engagement by almost 250%.
• Starbucks noticed a100% hike in the number of people who placed their orders on mobile using its PWA.
• Even the PWA of Twitter observed a boost in user engagement.

Looking at these, it is evident that PWAs are going to be the future of web development. Their extraordinary benefits and high potential make them one of the favorite choices of numerous business leaders. Moreover, progressive web apps development companies are popping up across the globe and also getting a lot of business from big players in the market.

So, this article will give you an insight into the reasons why choosing a PWA app can be a thoughtful and lucrative decision for your business. Before we dive deeper, let’s quickly run through what are progressive apps.

More about Progressive Web Apps

In 2015, an engineer at Google, Alex Russel introduced the concept of PWAs. In basic terms, a PWA is a web app having all the new-age features similar to a native mobile app. These are delivered via the internet and offer a mobile app-like experience.

Today the PWAs have modernized quite a lot. They support various features like home screen icons, splash screen, push notifications, geo-location, accessing media features from devices, background synchronization, etc. Other advanced features like payment request API for online transactions, web sign-in API using Google or social media credentials, etc. also have been added to them.

Progressive Web Apps: Top Reasons to Choose Them in 2020!

Cost-effective and Faster Time-to-market:

A PWA is a web software built for only one version of the app and deployed directly on a web server. This means that a single code is being used for Web application, iOS, or Android or for that matter any other device. Thus it saves money on developing apps for multiple platforms. All the marketing and optimization can be carried for a single app instead of the apps for different platforms. Also, PWAs are developed much faster saving a good deal of time and money and ensuring the market launch at the earliest. These apps are not connected to the app store which extends the huge benefit to many businesses. Reason being that they do not have to deploy the code separately on Android and App Store thereby also skipping the lengthy process of approvals on these stores.

Don’t take up Storage space:

The end-users tend to avoid downloading the apps that consume more space on their device. In the case of these apps, users don’t need to install or download them from an App Store or Google Play store. A click on the URL of PWA, another click to add it to the home screen and you are good to go.

Automatic Updates:

Progressive apps are updated automatically when connected to the internet and don’t need to be updated explicitly from stores of particular platforms. This saves time and data of the end-users as compared to native apps.

Better user experience during low connectivity:

If the connectivity is low, users tend to dither. PWA offers a splash page in such scenarios, the shell of the web app creates a frame that enables the user to perceive that the page has loaded. These apps with the combination of service workers provide better user experience in comparison to the native or hybrid apps during network connectivity issues. They allow the users to work efficiently even in offline mode.

High Security and Reliability:

Being a web app, a PWA is supposed to be vulnerable to threats. But astonishingly, PWAs are built using extra data security layers. They are being served over HTTPS which is encouraged by even Google for a higher level of security. This makes them highly reliable for use.

Enhanced Customer Engagement:

Last but not the least, PWAs are known for improving user engagement. They can be instantly accessed by a large number of users at any moment from any device while providing a rich experience. They provide ease in sharing as these apps can be shared and launched through the URL alone. This in turn helps the user to promote the app through SMS, email marketing, social media, online advertising, or QR codes.

Greater SEO Benefits:

Considering the SEO factor, PWAs are easy to be crawled and indexed by search engines. Consequently, they increase the chances of being searched and ranked higher on the search engines.

Over to You:

We have seen a plethora of reasons why progressive web apps development is trending in the business world. These are a cost-effective investment for the shining future of your company in this era of high competitiveness. So before your competitors make the move, you should definitely grab this opportunity. 

If you too want to leverage these amazing benefits of PWAs in your business, contact Biz4Solutions, a world-class provider of progressive web app development services. This company has 9+ years of rich experience in servicing global clients with new-age software solutions.

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