The Sony KDL-52EX700 has its own private display in some prominent retail stores for instance Finest Buy.
It's got the thin great looks Sony is counting on to impress with its great brightness around the showroom floor. In this evaluation we delve deeply into the inner beauty of the Television as well to evaluate regardless of whether the internal processing and output match the aesthetics. The EX700 series ranks right in the center of the pack in Sony's 2010 lineup with regards to feature offerings and price.
HQV Processor Testing: After watching several brief video content highlights we thought the processor was going to pass our tests without having a hitch. Turns out the brightness and nice color rendition of the image fooled us. Overall,
the EX700 performed poorly in movie processor testing. I guess they saved the finest stuff for their higher end TVs including the HX900. Obvious jaggies, moire', shimmy effects, judder, and dithering have been apparent on many tests – all signs of a struggling processing engine. The a single exceptional performance was inside the movie resolution loss test. Interestingly though Sony has named the video chip sets for this Tv the new Bravia Engine three, we decided that the video processor inside the EX700 ought to at least be exactly like the XBR9, since the testing was identical with weaknesses and strengths in the exact same places.
480i content appeared a little soft but stable and color rendition was accurate and not oversaturated. The LED backlit Television seemed to overcome lots of the setbacks from a weak processor when viewing video articles. Black levels are powerful throughout all articles. Among the finest characteristics of this Television is exceptional dark shadow detail popping off of strong black ranges.
Image edges from HD content material had been crisp, clean and detailed. The LED backlight and intense black degree seem to assist images in 3 dimensional impact. Shadow detail is superb with HD articles too. Regardless what articles is displayed there's quick degradation of black amounts and contrast from side viewing angles beginning at 15 degrees. Color info was rich but no overpowering with HD articles. I enjoyed the image very much from in the forefront and was unable to pick up the processing problems the Tv displayed in HQV testing.
Black Level/Contrast/Contrast Ratio: Black levels had been stout and measured .026 to .029 around the IRE scale giving the Television a higher post calibration contrast ratio of 1570:1. The black amounts carried via to scenes from both HD and 480i content. As mentioned below, side angle viewing will diminish contrast appearance.
Dark Shadow Detail: Fantastic shadow detail is often a winning characteristic with the EX700. The Television showed tremendous definition in dark areas of suits, clothing, and in all dimly lit scenes.
Viewing Angle/Off Axis Viewing: We suspect Sony's new edge lit LED lighting to be the prime suspect behind the poor off axil viewing angle. Regardless what articles is displayed there is quick degradation of black amounts and contrast from side viewing angles beginning at 15 degrees. It's not extreme but does have an impact. Contrast continues to degrade to around 30 degrees where it stabilizes all the way to 45 degrees. Viewing is feasible from extreme side angles due to the high brightness and anti glare screen of the Television.
Using a static gray screen shown there was obvious horizontal light banding from the edge lit LED back lights. The irregularities in back lighting revealed themselves every once in awhile when viewing content material as well.
There was some jerkiness and judder effect in scenes panning lateral even with the 120Hz rate Motionflow element on standard setting.
General this function is viable around the EX700 series. Whilst this feature detracts from the picture good quality with most TVs available in the market, it enhances PQ inside the EX700. The element does not introduce unwelcome video background noise as with most others. We suggest the Standard setting. Additional points to Sony for creating a Hz rate feature that actually improves the image even during film. There was still judder occurrence, but the element reduced it.
You can find 27 various channels of different primarily proprietary Bravia Internet Video clips which includes highlights Netflix, Youtube, Sony Pictures, DailyMotion. The Windows Vista and WIndows 7 computers on our network picked up the EX700 right away for file sharing with no a hitch.
