This Covid-19 pandemic has made it essential for every business to enter into the world of mobile apps in order to survive in the market. But, is building a mobile application enough for a business ? No, a business has to stay competitive in the market and observe the new customer trends by exploring new opportunities and considering the latest mobile app development trends.
2021 is expected to be the year of mobile apps. Everyone wants to forget that 2020 ever happened ! People faced unexpected changes due to Covid-19 outbreak. Most of the businesses struggled to connect to their audience because of the lockdowns and pandemic. The year 2020 rightly proved the words said by Bill Gates : "If your business is not on the internet, then your business will be out of business." The new technology trends in mobile app development services will not only strengthen the user base but will also prove to be highly productive for the business.1. Virtual Reality & Augmented Reality: The virtual experience created to experience the real-world environment with the help of audio, video, 3D models, graphics or images is known as 'Augmented reality.' The best illustration was the gaming experience created by Pokemon Go. People moved around the streets, swiping in order to catch their favourite character of Pokemon. These were to be caught in different locations in the real world which was visible only through the augmented environment created on the screen of the smart-phone. This concept is very beneficial in this new era of digital marketing. This technology not only saves the time of the customers but it gives them an opportunity to interact with the real world in real time before making an actual purchase. AR & VR trends are beneficial for various sectors such as interior designing, tourism, education, retail, health care, etc. Millions of users love AR technology on Instagram & Snapchat by using the innovative filters. These technologies mainly aim at targeting potential customers through "Beyond the mobile screens." AR/VR concepts are going to take the world by the storm in future.2 Mobile Wallet: Mobile wallets have gained a lot of popularity as the economies of various countries went digital. Customers choose in-built mobile wallets in order to pay rather than paying via cash, bank account or card details. The demand for mobile wallets is likely to grow this year as customers are eager to use frictionless payment methods everywhere. Google Pay, Apple Pay and Samsung Pay are the most famous instances of mobile wallet. 3 Wearable Technology: Wearables have already created a trend amongst the customers. These are majorly available in the market in the form of smartwatches, body sensors, display devices, smart jewellery etc. The best feature of wearable technology is that it is able to interact with the users through mobile applications. According to an expert in the IT field, our mobile phones will not be the main hub in the coming future. The wearable app development will create a unique presence all over the web. These wearables tend to track body movements, steps, heartbeats, calories, pulse rate, temperature, oxygen level etc. These are already proving to be very profitable for fitness, healthcare and sports industries.4 Chatbots: The next generation of users wants to save time and energy with their devices. They prefer to meet, shop, study and get information online rather than putting their efforts in offline conversations. Gone were the days when Chatbots were created to use specifically by doctors or scientists. Today, everybody wants a virtual assistant. Chatbots have proven to be a perfect example of daily assistant which was possible by recent AI discoveries. The best examples of chatbots apps are Amazon Echo, Apple Siri, Google assistant and My Starbucks Barista. These are aimed at assisting us in even smarter ways.5. M-Commerce: Everyone is aware about this fact that 2020 was not meant for the retail industry because of the Covid-19 outbreak. The pandemic changed the shopping behavior of customers towards e-commerce. In order to survive in the market, businesses transformed their offline retail model to online. M-commerce is a new growing trend in mobile app development. The e-commerce industry is converting to Mobile-Commerce or M-Commerce. In comparison to websites, a mobile application increases the sales and revenue of a business, enhances stronger brand reputation, enhances customer engagement and creates more visibility in the market. The future trends of M-commerce are voice shopping, one-click ordering and omnichannel shopping. Wrapping Up In an attempt to build an application with a few years old technology, it will not guarantee success in the market. A business has to adapt new technologies and latest innovative trends so as to not only survive or compete but to take the project to the next level.
