So, you finally started promoting your brand on Twitter. You set up your Twitter profile, respond to customer queries and issues, post news and updates consistently. You even engage with influencers and your most dedicated followers. Well, that really great! But what do you do beyond that? How do you measure success or the impact of your Twitter marketing strategies?
If you are promoting your brand on any social media platform, you should monitor performance metrics. How else do you plan to figure out what going on or what measures to take to increase your brand’s social media presence?
While monitoring your Twitter profile’s performance metrics may sound complex and difficult, it’s actually not.
The introduction of Twitter hashtag analytics has made it much easier to track and analyze your performance with ease. You can also monitor the social media metrics of your competitors with the help of third-party Twitter hashtag analytics tools.
Which metrics in Twitter hashtag analytics are important to Track?
Let’s discuss some of the most important Twitter hashtag analytics that every brand, marketer, and influencer should be tracking.
1. Volume of Conversations
The volume of conversation social media metrics analyzes the size of the conversation related to your brand. It means it counts the number of tweets that are related to your brand or mention your brand. It is an important indicator that evaluates the interests of users in your brand. It takes into account all kinds of engagement (positive, neutral, negative) to identify the total volume of the conversation.
It is also an important indicator that can help you analyze the impact of your Twitter marketing strategy. An effective social media strategy results in a greater volume of conversations. Similarly, a poor Twitter marketing strategy results in a much lower volume of conversations for your brand.
2. Reach
Reach is an important metric as it helps in analyzing the potential audience size for your brand. Instead of the volume of a conversation reach measures the spread of a conversation on social media.
Reach can help you understand how far your tweets are broadcasting and how big the audience size is that is receiving your promotional message. You can also compare the engagement (likes, retweets, replies, clicks) with overall reach to identify the actual users that are interested in your products and services. To simplify reach, it’s the total number of eyes your tweets are exposed to.
If your brand reach is not increasing, you must go back to the drawing board and rethink your Twitter marketing approach.
3. Engagement
Due to a surge in the number of fake accounts on social media platforms, brands and marketers replaced follower count with engagement as the most important metric. It helped them analyze and identify genuine users that are actually interested in what your brand has to offer.
Engagement can come in several forms including (likes, retweets, replies, shares, clicks, etc). Engagement can help you analyze the effectiveness and measure the impact of your Twitter content strategy. If your engagement is still low even after you have great reach, you aren’t posting engaging content. You need to reevaluate your Twitter content strategy.
You can also use engagement to identify resonating content topics that users like to engage with. Simply go through your past tweets and identify the tweets with the most engagement. Analyze those tweets to identify engaging topics of discussion that your follower base is interested in and is more likely to engage with.
4. Social Media Influence
Social media influence analyzes what social media users are talking about your brand and how it impacts your brand. Remember, social media influence does not relate to the number of followers, but rather how many of your followers can be influenced to take an action. It is an important hashtag analytics that can also help you find the right brand advocate to promote your brand on Twitter or any other social media platform.
Measure the influence of a social media influencer can help you evaluate the Twitter profiles of all influencer marketing options. Collaborating with the right influencer can help you increase social media influence and awareness for your brand along with conversion rates.
5. Share of Voice
The share of voice is a metric that can help you analyze the size and number of conversations about your brand from the total conversation related to your industry. The share of voice compares the conversations related to your brand with the conversation related to your competitors.
Identify what percentage of conversations in the industry are related to your brand. You can also use this metric to analyze their share of voice and identify effective strategies that can help you increase social media conversation related to your brand.
How to access Twitter hashtag analytics?
Fortunately, Twitter provides you the option to track, monitor, and analyze the social media metrics of your Twitter profile.
Native Twitter analytics is an excellent resource that provides a ton of analytical insights. It has been gathering your Twitter data since the creation of your Twitter profile. Although, Twitter recently removed audience insights from Twitter analytics.
Also, brands and marketers often need the performance metrics of someone else’s Twitter profile. Twitter analytics cannot help you track the social metrics of any other profile. This is where third-party Twitter hashtag analytics tools come into play. They can help you track, monitor, and analyze the KPIs of any public Twitter account.
What are the best free Twitter hashtag analytics tools?
Click here to check out our blog on Top 10 Twitter hashtag analytics tools.
Track Social Media Metrics with TrackMyHashtag
Trackmyhashtag is an AI-driven Twitter hashtag tracking and analytics tool. It can help you track, monitor, and analyze the performance metrics of any public Twitter profile. You can track tweets related to any hashtag, keyword, or @mention in real-time. You can also track the social media activities of your competitors or social media influencers related to your industry.
Key features of TrackMyHashtag,
Closing Thoughts
Marketing on social media is an ongoing process. You need to consistently track, monitor, and analyze Twitter hashtag analytics in real-time to extract vital insights that can help you increase your brand’s social media presence. TrackMyHashtag is the perfect tool that can help you monitor Twitter hashtag analytics in real-time and provide game-changing insights to grow your brand.
Adios!
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