What makes Sitecore a coveted choice for marketers?

Gone are the days when marketers used to launch just digital campaigns. Today, brands look for seasoned marketing professionals who are always on their toes and are willing to go a step ahead. However, managing everything from content creation for email newsletters, social networks, and marketing campaigns to crafting digital experiences can be infuriating for marketers. This is where the need for a content management system (CMS) comes in. 

With the help of the right CMS, marketers can not only manage all of their content - descriptions, images, videos, infographics, etc. but also deliver compelling digital experiences that keep customers hooked to their brand. However, selecting the right content management systems for your business can be a hard nut to crack for digital marketers, particularly, when there are a plethora of options available in the market. If you are also struggling to decide what content management system (CMS) you should consider for your business, why not choose Sitecore over others. 

Launched back in 2014, Sitecore is a robust content management system that is built on ASP.NET. This omnichannel marketing platform comes with a complete suite of marketing solutions that help digital marketers create personalized and seamless experiences for their users. In other words, Sitecore banks on automation to leverage conversions and customer interaction across multiple touchpoints in the buyer's journey. Not to mention, some of the leading brands including Canon, Honda, GE Healthcare, Fujitsu, Loreal, Puma, P&G, Suzuki, Nestlé, and many more are leveraging the potential of professional Sitecore development.  

Why choose Sitecore CMS development for your business?

As said above, there is no dearth of content management systems (CMS) out there, however, the thing that makes Sitecore stand out from the rest is that it operates within the context of a user's browsing behavior. This enables digital marketers and eCommerce business merchants to offer personalized results (products or services) to their customers. Also, it combines all-inclusive user data with quality content to offer targeted results to marketers in real-time. In other words, this content management system (CMS) brings the power of conversation management and personalization into the hands of business merchants and marketers. Furthermore, the flexibility offered by Sitecore web development enables IT and marketing professionals to collaborate, integrate, and manage their projects cross-channel. This, in turn, makes updating and troubleshooting your business website simpler than ever. 

 Key features of Sitecore

 Though Sitecore offers a host of features, some popular ones for marketers include customer profiles, customer insights, page templates, web content management, and omnichannel capabilities. For marketers that are looking to optimize and organize content for their brands, these features will help them convert their customer interactions into transactions by crafting a laser-targeted customer profile. For instance, the Sitecore CMS platform leverages emerging technologies like machine learning (ML) to make precise predictions about customers' interactions with your products or services. Also, it consistently accumulates data of all customers and then collates all that data in one exhaustive profile. Furthermore, partnering with a professional Sitecore development company allows businesses to extract data from third-party websites to help marketers gain insights about the buying behavior pattern that could arise with particular users.  

Benefits of Using Sitecore CMS for your business

#1 Enhanced segmentation and real-time personalization 

 Nobody can deny the fact that the Sitecore content management system (CMS) is a powerhouse of personalization. In today's dynamic market landscape, personalization is one of the key factors that should be taken into account by brands to achieve success. According to a report by Accenture, 91% of customers love to shop from brands that pay attention to personalization resulting in 89% of brands offering end-to-end personalization to their customers. 

 When it comes to getting personalization done right, it requires businesses to dig into a large volume of data and do proper segmentation. With Sitecore improved analytics and enhanced audience segmentation, businesses can draw out deeper insights into customer interactions. This, in turn, enables marketers to figure out what's currently working or what’s not in terms of personalization and it also offers suggestions to make adjustments as required. Furthermore, marketers will get a 360° view of the customer with Sitecore CMS, which in turn, empowers them to make decisions based on customers’ interactions across all channels rather than banking on a handful of interactions in one segment. When you pull data across all channels, you can easily build omnichannel experiences and avoid data silos. 

#2 Centralized content hub

 Producing content for multiple channels can be a nerve-wracking task for marketers, however, with Sitecore’s centralized content hub, you can scale the speed and quality of content production. In other words, the Sitecore content hub acts as a home for all your brand’s content requirements. Having a centralized content hub makes it easier for marketers to execute and manage the content strategy whilst improving content governance and improved content visibility. Not to mention, marketers can also identify content gaps and come up with similar content to bridge the gap while keeping a tab on the content publication status. Keeping a check on the KPIs, timelines, and other crucial metrics, help marketers to make informed business decisions and improve the performance of content.

#3 Align CX

 IT departments and marketers need a robust solution that is helpful in breaking down the silos that keep them at bay and aligning their customer experiences strategies. The compelling digital experiences that customers demand these days require more than just building creative marketing campaigns. Experiences require the help of IT and inputs from multiple departments to ensure the right delivery across all channels. With Sitecore, it becomes easier for IT and marketers to collaborate and channelize their efforts to deliver, manage, and optimize customer experiences. 

 Takeaway

 From the above, it is clear that Sitecore is not just a regular content management system (CMS), instead, it is a robust digital experience platform (DXP) that comes with comprehensive marketing capabilities that let marketers manage the digital marketing landscape with ease. Leverage the potential of this platform in your business by opting for Sitecore development services from seasoned professionals.