Google’s Android OS, as everyone knows is an app platform for both the classes and the masses. From school kids to high salaried execs – it has captured a huge market share.
For business owners that are looking to rapidly expand their visibility and promotion on a budget,
it is, after Facebook and Twitter an extremely relevant and affordable solution.And, not only is a great option, but looking at the aggressive branding that that the Android platform is being channelized for, your business might soon be left out of the marketing and promotions rat race.
Software Developers India SDI has extensively worked on
Android apps for a variety of its clients. Not only are the apps in sync with client branding, but also other factors like promotional content, design, and the target audience are considered before working on custom promotional apps.The firm gives its insight into why you need a
custom Android app for your marketing and branding
Android is booming like never beforeFor the first time in the last decade, Apple is not the leading app platform anymore – Android is.The numbers speak for themselves. As per May 2013 statistics, 900 million devices run on Android. Additionally, looking at the extensive growth, it is a very real possibility that this is not just a bubble; Android grew by 250 million devices in just 3 months (from March to May 2013).Unlike platforms that had shown a lukewarm response to apps (like Symbian), Android owners love to download apps – globally over 48 billion apps have been downloaded in the last five years downloads.Clearly, if you have adequately branded and marketed your product (and have a great product to begin with), consumers won’t think twice before downloading your company’ app.
Android offers Third Party FreedomApple, is extremely restrictive about its app store freedom. Apps must be approved by Apple before you can publish them. In comparison, you can go ahead and make an app as you wish and publish it on the thriving Android Play Store, and then tell your consumers about it.
Access phones, tablets and phabletsIf you have an app for the iPhone, apps must be optimized, or entirely redesigned for the iPad, even if it is the iOS platform that it at the heart of Apple’s app experience. In stark contrast, an Android app can run easily across devices such as a Samsung Galaxy Tab and a HTC phone.As mentioned above, this also gives you access to different kinds of consumers. Additionally, it is nowadays common for someone to own two different devices – a tablet for serious browsing and content consumption and a feature phone for music and telephony.Clearly, an Android app fits into your promotion strategy, no matter what your budget, product or requirements.
Software Developers SDI is an award-winning app development company which has been building revolutionary Android apps ever since the launch of the OS in 2008. Over the last few years, SDI has helped literally hundreds of businesses scale new heights by its customized Android app development solutions.
