Why Your Mobile App May Be Destined For Failure

If you make apps for a living, the last thing you want to hear is how your latest creation may be destined for failure. Of course, you always hope that this simply does not happen, and hopefully it doesn’t, however, even if your app is actually headed down a path of doom, you should aim to figure it out as soon as possible. Doing so is usually not easy, and typically takes a lot of detachment — essentially stepping away from the project to evaluate its true potential — and in the aforementioned scenario, scrapping it all together. To help you make such an evaluation, here are some ways to tell if you mobile app is truly destined for failure.

It Does Not Match Up With Rival Apps

Perhaps the best indication that you mobile app is destined for failure is if it simply does not match up with its competitors. In other words, if your mobile app is not as good in the eyes of mobile device users, and falls short in comparison testing, then its outlook will surely begin to suffer. Whether it is faulty features, lackluster performance, or simply the fact that it is full of glitches, if your app does not match up with competitors, then you need to take notice. This is all around a bad sign, but also a sign that you should either scrap the app, or take it back to the drawing board and improve its performance to better match up with its competitors.

Negative User Feedback

Sometimes the harshest critics of your mobile app will be the ones that pay your bills. In other words, the users that decide to put your app on their mobile device are not only entitled to their opinion, in many respects, they matter most to the fate of your app. They are the ones that you should listen to most intently. After all, if they deem it destined for failure there is a good chance it will happen. Negative user feedback is the ultimate sign that your mobile app may be destined for failure, and perhaps that you should make improvements, or move on to another project all together.

Your Intuition Says So

More often than not, if you feel that your app is destined for failure, you are probably on to something. Of course, you should probably get input from others, including mobile device users, however, if you feel that your app is lacking, then there is a good shot that it may be destined to fail. While no app maker wants to be in such a situation, it certainly does happen, and when it does, you should always trust your intuition and gut feeling.

Conclusion  

Realizing that your mobile app is meant to fail on the mobile market is considered by many to be a catastrophic acknowledgement. However, keep in mind that it does not have to define the app, and certainly not your mobile enterprise. There is no shame in going back to work on your app, improving many or all of its features. It is your job to produce a successful mobile offering, regardless of what that entails for your staff of developers and other members of your team. Furthermore, by trusting your intuition, listening to feedback from users, and comparing your app to rivals, you should be able to get a good idea of whether you app is indeed destined for failure.