In a strategic move to bolster tourism, Meghalaya is set to welcome a delegation of tour operators from Bangladesh. This initiative aims to explore new tourism potentials and strengthen the regional tourism economy. The anticipated visit, scheduled for late December or early January, is part of a broader effort to attract more visitors from Bangladesh to India's northeastern states, with a special focus on Meghalaya.
Meghalaya, known for its breathtaking landscapes and rich cultural heritage, has been actively seeking to enhance its visibility on the international tourism map. The state's tourism department recently signed a Memorandum of Understanding (MoU) with West Bengal to specifically target Bangladeshi tourists, leveraging West Bengal's existing ties with tour operators in Bangladesh.
The visit is expected to include:
These discussions aim to pave the way for increased travel flows from Bangladesh to Meghalaya and potentially reroute some tourist circuits through North Bengal via Dawki and Shillong.
According to various sources, including the Ministry of Tourism, India sees an annual influx of approximately 60,000 to 70,000 Bangladeshi tourists. This figure represents a significant potential market for northeastern states like Meghalaya, which are relatively less explored compared to traditional Indian tourist destinations.
Tourism is a critical economic driver for Meghalaya, contributing to both local employment and the state's GDP. By attracting more tourists, especially from neighboring countries, Meghalaya can significantly boost its tourism sector.
The initiative is not limited to Meghalaya alone. The state's tourism department is considering expanding tourist circuits to include other northeastern attractions such as Kaziranga National Park in Assam. This broader approach aims to offer a more comprehensive travel experience to visitors, potentially increasing the average length of stay and expenditure per tourist.
Interestingly, the Bangladeshi tour operators involved in this initiative also have agreements with European countries to manage package tours. This opens up opportunities for routing European tourists to northeastern India, creating a multi-continental tourism synergy.
This proactive approach by Meghalaya's tourism department is a commendable step towards regional tourism development. By fostering international collaborations and expanding tourist circuits, Meghalaya not only enhances its own tourism prospects but also contributes to the broader goal of promoting northeastern India as a prime tourism destination on the global stage.
For further insights into the impact of international tourism on regional development, readers might explore resources from the World Tourism Organization and Incredible India.
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