In 2016, the travel landscape is evolving with new preferences and spending habits shaping the way holidaymakers are planning their getaways. From city breaks becoming increasingly popular to a rise in long-haul travel, this year is set to see significant shifts in travel trends. Dive into the details of what 2016 has in store for travelers, including preferred destinations, budgeting insights, and booking behaviors.
A survey conducted by Sainsbury’s Travel Insurance reveals a clear shift towards city breaks, with 27% of respondents favoring short urban getaways over other types of vacations. This trend surpasses the interest in traditional beach holidays (13%), walking trips (10%), and spa retreats (8%). The allure of exploring new cities, experiencing diverse cultures, and the convenience of shorter trips contribute to this trend.
On average, travelers are allocating approximately £846 per person for their holiday expenses, excluding additional spending money and travel insurance. Notably, one in seven individuals started saving in 2015 to afford their 2016 holidays. Early planning is also evident with 12% having booked their trips as early as October of the previous year. Another 12% aimed to finalize their plans by January 2016. The use of credit cards to facilitate installment payments is a common strategy among holidaymakers.
When it comes to booking their trips, 26% of travelers prefer to arrange flights and accommodations separately, showcasing a DIY approach to travel planning. This compares to only 13% who opt to use travel agents. This trend highlights the growing confidence and desire among travelers to tailor their holidays to their specific preferences.
According to the Association of British Travel Agents (ABTA), several destinations are gaining popularity this year. Noteworthy among them are Abu Dhabi, Canada, China, Hawaii, Iceland, and Iran. With 18% of survey participants planning to visit a country they've never been to before, and 23% expecting to spend more on their holidays, these destinations are set to see an influx of tourists seeking new experiences.
There is a notable increase in the popularity of long-haul destinations, particularly among older travelers who are also showing a growing interest in more adventurous trips. This shift not only reflects changing demographic preferences but also opens up new opportunities for travel insurers to offer comprehensive coverage tailored to these adventurous itineraries.
In conclusion, 2016 is shaping up to be a year of dynamic change in travel preferences and behaviors. From the surge in city breaks to the adventurous spirit of older travelers, the trends this year offer a fascinating glimpse into the evolving priorities and expectations of holidaymakers. Whether you're planning a quick city getaway or an exotic long-haul adventure, staying informed about these trends can help you make the most of your travel experiences in 2016.
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