Viral marketing is the latest trend in the digital business world. A recent study by Forrester Research suggests that those who wish to succeed in online marketing should focus more on viral marketing strategies. But what exactly is viral marketing? It's essentially the digital version of word-of-mouth advertising. If you've ever shared a website or an email with your friends and family because it impressed you, then you've participated in viral marketing. This article will guide you on how to create a viral marketing effect for your online business.
Viral marketing is the act of spreading information about a subject online. It's not limited to business-related content; many non-business websites have attracted over a million visitors solely through viral marketing. As online business owners, we can only dream of reaching half that number of visitors.
There are several methods that have proven successful in creating a viral marketing effect. Here are a few:
The concept of "free" has been a driving force behind the success of the internet. Although the free business model has been scaled back in recent years, it's hard to argue with the viral marketing success achieved by the early pioneers of free email, free websites, and free auto-responders. If you can't afford to give away such expensive resources, consider offering free e-books, reports, ezines, or other information.
All those free email, websites, and auto-responder services always added their short message to their free product or service. You can do the same with your free e-books, reports, ezines, or other information. This has proven to be a successful way of gaining new subscribers to our free newsletter by offering free information on a variety of online business-related subjects via auto-responders.
When you give away free e-books, reports, ezines, or other information, make it easy for others to offer those free items to other like-minded online business-interested individuals. This not only duplicates your efforts but also multiplies the work that you distribute. Instead of just you doing the distribution, you can create a legion of people that willingly pass along your message when it's wrapped nicely inside of a free offer of some sort.
Start your viral marketing efforts with these simple steps, and you'll soon see an increase in traffic and email, which will inevitably lead to more new and expanded sales.
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