A web designer understands how to effectively manipulate human psychological triggers in their websites, they can easily get people visiting their websites to take some form of action like buying a product or subscribing to the website. Here are 5 psychological tricks used by web development services to improve user experience and increase conversion rate.
With increased digitization and competition among online businesses, the only way web designers can improve user experience and increase conversion rates is by understanding how the human mind works and incorporating this into their designs.
Use of Color
Colors have an enormous psychological effect on humans. Web design services have harnessed the power of colors and incorporated them on websites to project certain perceptions and evoke certain emotions.
Proper use of color on your website can increase brand recognition and also be an important factor when it comes to customers making decisions on whether to buy your products or not. Before selecting colors to be used on a website, web designers should undertake an in-depth research on how their potential marketplace reacts to different colors. One effective way is to undertake A/B testing of different colors to determine which one results in improved user experience and sales.
For a call to action button, web design services usually use colors that contrast well with other colors on the website and focus the shopper’s attention.
Using Social Proof
Another effective psychological trick used by Web design services to increase conversion rates is the use of social proof. Social proof is an effective technique used to reduce buyer anxiety among potential clients and show them that your products are being used by real people, just like them. Some of the common social proofs incorporated into websites include; use of validation logos, showing social shares, having high-quality reviews and testimonials from clients.
Psychologically Framing Products and Pricing Options
Web designers have realized that people always tend to make comparisons during decision making and respond to them depending on how they are presented. One effective way web designers have incorporated this in their designs is by having most expensive products on the left side of the page as most users read pages from left to right. On seeing the expensive option first, most readers will use it as a basis to compare it with other prices and end up selecting a cheaper option.
Web designers also use decoy pricing technique where they make a certain product option less attractive with the aim of steering potential clients to a certain option
One other framing techniques used by web designers is having all key information about a product displayed next to its image. Many potential buyers use this information to make a buying decision instead of having to read in-depth reviews for them to make a decision.
Applying Scarcity in Design
Applying scarcity in design is one Psychological Trick that humans always fall for. Here the Web Development Services highlights products in short supply or those whose offers are ending soon. Many people tend to go for things that are scarce and will end up rushing to buy a product that is likely to be unavailable in the near future. Other ways web designers apply scarcity in their design is by displaying a countdown timer to when a product will be unavailable and offering exclusive deals.
Reassurance
Humans feel confident when reassured that what they are buying is the best available option they could get based on availability or money. Web designers add reassuring elements on websites which reduce anxiety among customers wanting to purchase a product. Some of these elements include;
